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How Great Wolf Lodge’s Thoughtful Recruiting Automation Helps Them Connect With Gen-Z — and Employees
Technology Category
- Analytics & Modeling - Machine Learning
Applicable Functions
- Human Resources
Services
- Software Design & Engineering Services
- System Integration
The Challenge
Great Wolf Lodge faced significant challenges in recruiting and retaining employees, exacerbated by the high turnover rates in the hospitality industry and the impact of the COVID-19 pandemic. The company needed to maintain a high standard of service and customer-first mindset among its staff, which was difficult due to the high volume of applications and the need for constant communication with both current employees and potential candidates. The pandemic further complicated the situation by forcing temporary closures and increasing the need for clear and consistent communication.
About The Customer
Great Wolf Lodge is a renowned family resort chain in the United States, known for its indoor water parks and a variety of experiential activities designed to engage children and families. The company operates 19 locations across the country and is consistently ranked as America’s Best Family Resort by USA Today. The success of Great Wolf Lodge is heavily reliant on its 'Pack Members,' the dedicated staff who ensure that guests have memorable experiences. The company places a high value on recruiting individuals who are passionate about their work and have a strong service-oriented mindset.
The Solution
To address its recruiting challenges, Great Wolf Lodge partnered with Paradox in 2018 to implement a conversational AI recruiting assistant named 'Emma.' Emma was designed to handle administrative tasks such as screening applications, scheduling interviews, and providing 24/7 support to candidates. This automation allowed the recruiting team to focus on higher-value activities and improved the overall candidate experience. During the COVID-19 pandemic, Emma played a crucial role in maintaining communication with employees and candidates, simplifying what could have been a complex and stressful situation. The AI assistant enabled the team to quickly adapt to changing circumstances and continue recruiting effectively.
Operational Impact
Quantitative Benefit
