Applico’s digital sherpa capabilities can be applied to many different verticals due to our multidisciplinary team. From tech entrepreneurs, to platform experts who wrote the best-selling book defining the platform business model, to private equity and M&A professionals – Applico provides a full service offering for your digital ascent.

Founded in 2009 by Alex Moazed, Applico has worked with large enterprises for over a decade. With the release of Modern Monopolies in 2016, Alex Moazed and Nicholas Johnson coined a new industry focused on platform businesses. With the launch of PLAT in 2019, the world’s first ETF comprised exclusively of platform businesses, Applico worked with WisdomTree to turn our #1 bestselling book into an investable product for everyone to share in the financial benefit of a world dominated by platforms.

Our team of sherpas is growing quickly and unified behind a common vision to help level the playing field against big tech monopolies. Big tech’s scale can cause an avalanche of pain on incumbents that have not adopted new digital business models. Applico is here to help change that.