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Case Studies > Aspire Bakeries Turns Data Into Actionable Intelligence With LaaS

Aspire Bakeries Turns Data Into Actionable Intelligence With LaaS

Technology Category
  • Functional Applications - Transportation Management Systems (TMS)
  • Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
  • Food & Beverage
  • Retail
Applicable Functions
  • Logistics & Transportation
Use Cases
  • Fleet Management
  • Predictive Maintenance
  • Supply Chain Visibility
Services
  • System Integration
  • Training
The Challenge
Originally Aspire Bakeries was a TMS technology user, and the business was fragmented at that time. The company found that e2open’s Transportation Management solution was working well, but that there were additional capabilities that could bring more value to the business. The bakery was using the TMS primarily to tender freight out without fully leveraging the data and TMS functionality provided. With the combination of new business significantly increasing in volume and severe winter weather severely impacting the transport industry, Aspire Bakeries looked to e2open’s Logistics as a Service (LaaS) to capitalize on all the advantages of the TMS. Aspire Bakeries chose LaaS to fully leverage the TMS’s complex data and capabilities.
About The Customer
Aspire Bakeries is a cross-category foodservice and retail baking company that currently has 14 bakeries in North America. The organization’s products include several types of premium breads and sweet baked goods such as cookies and donuts. Aspire Bakeries’ leading brands in the food industry include Otis Spunkmeyer, America’s number-one foodservice cookie brand, and La Brea Bakery, America’s favorite artisan bread. The company’s multi-channel presence spans a number of outlets, such as quick-service restaurants, retail and grocery stores, and foodservice operations.
The Solution
After two years of using e2open Transportation Management, in 2015 Aspire Bakeries was able to complete the Canadian selection and business integration of e2open’s LaaS solution. The US operation followed in 2016. LaaS is a dedicated team of experts running e2open’s transportation management technology on behalf of the shipper. Aspire Bakeries’ e2open LaaS team consists of load planners, a systems admin, a carrier management specialist, and a manager. The manager is dedicated to making decisions to mitigate costs and service risks to Aspire Bakeries’ business along with partnering with shippers to drive continuous improvement initiatives across supply chain functions. The power of e2open’s technology enables Aspire Bakeries to make smart decisions based on informed analytics.
Operational Impact
  • E2open’s LaaS team has brought consistency and visibility to Aspire Bakeries’ logistics operation. With dedicated team members focused on transportation execution, the LaaS team can develop more productive relationships with customer service and demand planning teams, and this has led to a much smoother and more efficient supply chain.
  • With top supply chain professionals taking a load off of Aspire Bakeries’ internal team members, they were able to shift their attention to focus more on their core competencies. E2open’s deep bench of professionals also allows Aspire Bakeries to hone in on the dynamic needs of the business and eliminates the burden of training employees to run the supply chain.
  • Aspire Bakeries now leans on its e2open LaaS team to evaluate the powerful reporting capabilities of the TMS. The LaaS team also provides access to a wide range of data that allows Aspire Bakeries to make informed analytics-based decisions, giving the organization a competitive advantage.
Quantitative Benefit
  • The company saw a 40% reduction in delivery-date-to-payment batch timing for settlement processing in the first year.
  • On-time delivery improved by 2% in year one.
  • Multi-stop planning increased by 4.5% in year one.

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