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Casella Family Brands Raises Glass to Manhattan SCALE
Technology Category
- Functional Applications - Warehouse Management Systems (WMS)
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Food & Beverage
Applicable Functions
- Warehouse & Inventory Management
- Logistics & Transportation
Use Cases
- Inventory Management
- Supply Chain Visibility
Services
- System Integration
- Training
The Challenge
Following a sustained period of rapid growth, including the acquisition of Peter Lehmann Wines, Casella Family Brands recognized a need to improve inventory visibility across its two distribution centers (DCs). The company also wanted to enhance its scalability to ensure it is set up for future growth. The ongoing expansion of the [yellow tail] range and the integration of Peter Lehmann Wines led Casella Family Brands to look to Manhattan’s SCALE solution to address its demanding distribution management and supply chain execution challenges.
About The Customer
Casella Family Brands has grown from a small family-owned business in 1969 to become Australia’s largest family-owned winery, based in Yenda NSW. The inception of the [yellow tail] label in 2001 propelled the business to new heights and it is now the most powerful Australian wine brand in the world. Twenty-seven percent of bottled table wine exported from Australia is [yellow tail] and it holds the record for the fastest growing imported wine in the United States’ market history. Today, Casella Family Brands ships over 12.5 million cases of wine to more than 50 countries around the world every year.
The Solution
Casella Family Brands chose to implement Manhattan’s SCALE software to optimize order fulfillment processes across its various brands. By streamlining distribution and enabling ongoing business growth, the company was able to realize several key benefits. The implementation of Manhattan SCALE allowed Casella Family Brands to increase warehouse utilization by 22 percent, reduce labor costs, improve traceability throughout the supply chain, and revolutionize planning while automating many associated processes. The transition from a paper-based delivery system to a completely digital one was also enabled by the SCALE solution. Additionally, the unique 'license plate number' (LPN) placed on every pallet prepared allowed for detailed tracking and significant cost savings in the event of a product recall.
Operational Impact
Quantitative Benefit
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