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eStore Logistics advances online and omni-channel fulfilment capabilities with Manhattan Associates
Technology Category
- Functional Applications - Warehouse Management Systems (WMS)
- Functional Applications - Yard Management Systems (YMS)
Applicable Industries
- E-Commerce
- Retail
Applicable Functions
- Warehouse & Inventory Management
- Logistics & Transportation
Use Cases
- Inventory Management
- Warehouse Automation
- Supply Chain Visibility
Services
- System Integration
- Software Design & Engineering Services
The Challenge
Following a period of accelerated growth, eStore Logistics realized the need to review its existing Warehouse Management System (WMS) which had been developed in-house and had been designed to serve a relatively small number of customers. As online growth and omni-channel continues to drive innovation and new options for consumers, retailers are placing greater importance on the fulfilment side of their operations and the role it plays in improving customer satisfaction. A few years ago, retailers directed more attention to web design, store layout, merchandising and front end systems but today their commerce strategies are increasingly focused around seamless order execution and the supporting fulfilment processes. Understanding the changing retail landscape and the subsequent needs of its customers, eStore Logistics looked to implement a WMS that could accommodate its growing customer base and their changing needs. They needed a solution that would help drive margin enhancement for their customers by enabling a more efficient logistics operation. They also wanted to help their customers accelerate growth in revenue and profitability through the delivery of higher service levels to the end consumer, which could not be done with their existing system.
About The Customer
Established in 2009, eStore Logistics provides third party logistics services (3PL) including warehousing, order fulfilment, distribution, inventory management, reverse logistics and logistics consulting services to both online and traditional bricks and mortar businesses. The company has experienced significant growth, driven by the increasing importance of online and omni-channel retail. eStore Logistics operates a distribution center in Laverton North, Victoria, Australia, and has been focusing on enhancing its logistics operations to better serve its expanding customer base. The company aims to support its customers in driving margin enhancement and improving service levels through more streamlined logistics operations.
The Solution
Manhattan SCALE was selected for its scalability, its ability to be easily integrated with other business and client systems, and because it offered the breadth and depth of functionality needed to meet customers’ evolving needs. Since the deployment of Manhattan SCALE, eStore Logistics has experienced a number of key benefits across its operations. These include improved inventory management and control, increased visibility of available space in the warehouse, and more complex wave flows providing more efficient outbound handling processes specific to different client/stock/order profiles. The solution also enabled eStore Logistics to integrate with new clients faster and run multiple sites, while decreasing IT and administration personnel costs despite servicing increased inbound and outbound volumes. Additionally, the product’s unique 3D cubing functionality has contributed to cost-effective order fulfilment by recommending the smallest possible packaging to minimize shipping costs. eStore Logistics is also looking to implement additional modules from Manhattan’s portfolio of solutions, including Yard Management and Labour Management, to further enhance their logistics capabilities.
Operational Impact
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