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Heineken UK Ltd. Expands Trading Community and Visibility with BluJay’s EDI Platform
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Platform as a Service (PaaS) - Connectivity Platforms
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Food & Beverage
- Retail
Applicable Functions
- Business Operation
- Procurement
- Sales & Marketing
Use Cases
- Supply Chain Visibility
- Track & Trace of Assets
- Digital Thread
- Process Control & Optimization
Services
- System Integration
- Cloud Planning, Design & Implementation Services
- Software Design & Engineering Services
The Challenge
Heineken needed to transition to a flexible platform with a fully hosted and managed EDI service to remove the reliance on in-house solutions and resources. The company wanted to streamline the process for adding new partners and messages to make operations more efficient and reduce errors. Heineken’s goals for improvement included overcoming high annual license fees, increasing maintenance and support costs, the need for in-house expertise, and high overhead to maintain knowledge and make changes. Additionally, they aimed to extend the use of electronic trading to the wider supplier community and maximize electronic trading to streamline operations and become more efficient.
About The Customer
Heineken is the number-one brewer in Europe and the third-largest brewer in the world by volume. With a long and proud history as an independent global brewer, Heineken is the leading cider and beer producer in the UK and the name behind iconic drinks brands such as Strongbow, Bulmers, Foster’s, Kronenbourg 1664, and Desperados, as well as a full range of specialty brands. Heineken has operations in over 70 countries and more than 85,000 employees across the globe. Founded in 1864 and headquartered in Amsterdam, NL, Heineken distributes its products in 178 countries around the world.
The Solution
Following a comprehensive selection process, Heineken UK Ltd selected BluJay’s MessageBroker in 2009 to replace its in-house data transformation and EDI connectivity solutions. BluJay Solutions’ domain knowledge and ability to seamlessly replicate all existing mappings to/from EDI ensured customers and day-to-day business were unaffected by the change. MessageBroker’s flexible platform satisfied Heineken’s immediate requirements to add new partners and messages quickly and efficiently, eliminating the need to maintain EDI skills in-house. As a hosted solution, all systems were supported and monitored by BluJay on a 24/7 basis, ensuring reliability and continuity of service for all trading partners. The addition of MessageBroker Web allowed Heineken to trade electronically with hundreds of suppliers at a single stroke. Suppliers could access orders from Heineken and send invoices/messages back via a fully integrated and secure web portal without having to adopt additional EDI capabilities. BluJay’s MessageBroker Viewer provided Heineken with the level of visibility and control over the data it required, enabling quick and efficient response to customer and supplier queries.
Operational Impact
Quantitative Benefit
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