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AnswerRocket > Case Studies > Igniting Business with Data Analytics
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Igniting Business with Data Analytics

Technology Category
  • Analytics & Modeling - Real Time Analytics
Applicable Industries
  • Electronics
Applicable Functions
  • Sales & Marketing
  • Business Operation
Use Cases
  • Predictive Replenishment
  • Real-Time Location System (RTLS)
Services
  • Data Science Services
The Challenge
SnapAV, a global supplier of electronic equipment, was facing a challenge with their business intelligence methods. The process of studying an aspect of their business required the involvement of a technical analyst, which could take hours or even days. This was a significant hindrance to the company's culture of curiosity and continuous improvement. The delay in obtaining insights often discouraged team members from asking questions, as they were unsure if the payoff would be worth the wait.
About The Customer
SnapAV is a global supplier with $200M in revenue. The company sells electronic equipment to custom A/V professionals. The company is led by President Adam Levy, who encourages a culture of curiosity within the team. The company is always exploring ways to improve their performance. However, their business intelligence methods were proving to be a challenge, as it required the involvement of a technical analyst to study any aspect of their business. This often resulted in delays, discouraging team members from asking questions due to uncertainty about the payoff.
The Solution
SnapAV implemented AnswerRocket, a data analytics solution, for their category managers, marketing, and finance groups. The solution was integrated with over 2G of data from their SAP system. The implementation process was swift, taking only three weeks from kickoff to launch. With AnswerRocket, 80 – 90% of data requests could now be answered in seconds by the business experts themselves. This allowed for immediate insights whenever a question or idea arose. The solution's user-friendly interface and search-like experience made analytics easy and accessible for the team.
Operational Impact
  • With AnswerRocket, SnapAV was able to answer 80 – 90% of data requests in seconds, saving significant time.
  • The solution enabled business experts to answer their own questions, promoting a culture of curiosity and continuous improvement.
  • AnswerRocket helped SnapAV identify and act on sizeable revenue opportunities.
Quantitative Benefit
  • SnapAV developed a program that is projected to drive an additional $1 million in revenue this year.

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