Download PDF
MADE.com Optimizes its Desktop and Mobile CX With Cloudinary
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- E-Commerce
- Retail
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Retail Store Automation
- Inventory Management
Services
- Cloud Planning, Design & Implementation Services
The Challenge
As a digital-first lifestyle brand, MADE.COM’s customer journey begins and ends online. While shoppers can visit one of MADE’s seven showrooms in the UK and Mainland Europe to experience its furniture and homewares in person, they still need to make the final purchase through the brand’s website. Showcasing products stylishly through strong lifestyle photography is one of MADE’s strengths. However, as the company grew, some of the original decisions about things like how to orient and size images became out of date. Product listing pages couldn’t show highresolution images, due to pixelation. It became difficult to upload assets in multiple sizes. The MADE team decided to address these issues in March 2020, as well as ensure the mobile version of the website—fast rising in importance as an acquisition channel—was fully optimized: critical, as mobile is now more than half of all MADE traffic.
About The Customer
MADE.COM is a digital-first business that was born ten years ago out of its founder’s frustration at the lack of well-designed, good quality, and affordable sofas he could buy for his new apartment. Rooted in the belief that great design should be available to everyone, MADE’s brand promise is to offer high-quality, exclusive designs underpinned by a responsible, small-batch production model, enabling customers to realize the vision of their homes. MADE also firmly understands its customer journey has to recreate as much of the physical experience as possible online. As a leading digital lifestyle brand in home with experiential showrooms across seven locations globally, the customer experience (CX) users get from its desktop and mobile online presence has to be the absolute highest standard—like its carefully chosen makers and materials—a bar a recent site rebuild with Cloudinary’s tech has been met, guaranteeing the kind of engaging visual experiences MADE’s shoppers have come to love.
The Solution
Two main issues needed to be addressed as part of the MADE.COM site refresh. One, high-resolution images needed to be available everywhere across the website, and two, there needed to be a comprehensive move to being mobile-friendly. Cloudinary offered the optimal way of achieving both these results. Now, at least three different (and sometimes as many as 10-plus) pictures are taken of a product (landscape, square, and a portrait crop) which is then loaded into Cloudinary at least 4000 x 4000 res. The Cloudinary system then automates the production of the most appropriate and most high-quality image for whatever device screen and channel (website, mobile, paid, social, etc.) the user is accessing. The flexibility of Cloudinary enables the MADE team to use the same solution for various use cases. For incorporating user-generated content (UGC) from influencers into MADE’s marketing campaigns, Cloudinary’s Digital Asset Management (DAM) system meets the brand’s workflow needs. With special access rights, MADE can smoothly manage the approval process to verify permissions and make the necessary edits before moving content into public collections. Afterwards, users can search through the media library with tags and keywords to find relevant assets for running marketing campaigns across web, social, and email.
Operational Impact
Quantitative Benefit
Related Case Studies.
Case Study
Improving Production Line Efficiency with Ethernet Micro RTU Controller
Moxa was asked to provide a connectivity solution for one of the world's leading cosmetics companies. This multinational corporation, with retail presence in 130 countries, 23 global braches, and over 66,000 employees, sought to improve the efficiency of their production process by migrating from manual monitoring to an automatic productivity monitoring system. The production line was being monitored by ABB Real-TPI, a factory information system that offers data collection and analysis to improve plant efficiency. Due to software limitations, the customer needed an OPC server and a corresponding I/O solution to collect data from additional sensor devices for the Real-TPI system. The goal is to enable the factory information system to more thoroughly collect data from every corner of the production line. This will improve its ability to measure Overall Equipment Effectiveness (OEE) and translate into increased production efficiencies. System Requirements • Instant status updates while still consuming minimal bandwidth to relieve strain on limited factory networks • Interoperable with ABB Real-TPI • Small form factor appropriate for deployment where space is scarce • Remote software management and configuration to simplify operations
Case Study
How Sirqul’s IoT Platform is Crafting Carrefour’s New In-Store Experiences
Carrefour Taiwan’s goal is to be completely digital by end of 2018. Out-dated manual methods for analysis and assumptions limited Carrefour’s ability to change the customer experience and were void of real-time decision-making capabilities. Rather than relying solely on sales data, assumptions, and disparate systems, Carrefour Taiwan’s CEO led an initiative to find a connected IoT solution that could give the team the ability to make real-time changes and more informed decisions. Prior to implementing, Carrefour struggled to address their conversion rates and did not have the proper insights into the customer decision-making process nor how to make an immediate impact without losing customer confidence.
Case Study
Digital Retail Security Solutions
Sennco wanted to help its retail customers increase sales and profits by developing an innovative alarm system as opposed to conventional connected alarms that are permanently tethered to display products. These traditional security systems were cumbersome and intrusive to the customer shopping experience. Additionally, they provided no useful data or analytics.
Case Study
Ensures Cold Milk in Your Supermarket
As of 2014, AK-Centralen has over 1,500 Danish supermarkets equipped, and utilizes 16 operators, and is open 24 hours a day, 365 days a year. AK-Centralen needed the ability to monitor the cooling alarms from around the country, 24 hours a day, 365 days a year. Each and every time the door to a milk cooler or a freezer does not close properly, an alarm goes off on a computer screen in a control building in southwestern Odense. This type of alarm will go off approximately 140,000 times per year, equating to roughly 400 alarms in a 24-hour period. Should an alarm go off, then there is only a limited amount of time to act before dairy products or frozen pizza must be disposed of, and this type of waste can quickly start to cost a supermarket a great deal of money.
Case Study
Supermarket Energy Savings
The client had previously deployed a one-meter-per-store monitoring program. Given the manner in which energy consumption changes with external temperature, hour of the day, day of week and month of year, a single meter solution lacked the ability to detect the difference between a true problem and a changing store environment. Most importantly, a single meter solution could never identify root cause of energy consumption changes. This approach never reduced the number of truck-rolls or man-hours required to find and resolve issues.
