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Omnitracs Roadnet Territory Planner
Technology Category
- Functional Applications - Fleet Management Systems (FMS)
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Food & Beverage
- Consumer Goods
Applicable Functions
- Logistics & Transportation
- Sales & Marketing
Use Cases
- Fleet Management
Services
- Software Design & Engineering Services
- System Integration
The Challenge
Lance, Inc., a major producer and distributor of snack foods, faced significant challenges in managing over 1,800 route salesmen and more than 200,000 customers. Efficiently planning sales territories was critical to their operations, as their drivers are paid on commission. High drive times between stops led to increased turnover, making it essential to create easy-to-drive and profitable territories. Lance needed a solution to automate their re-route process, reduce transportation costs, and improve overall operational efficiency.
About The Customer
Lance, Inc. is headquartered in Charlotte, NC, and is one of the largest producers and distributors of snack foods in the United States. They manufacture, market, and distribute a variety of products, including sandwich crackers, chips, popcorn, nuts, cakes, cookies, and meat snacks. Lance operates a direct store delivery (DSD) system, which involves delivering products directly to retail stores. With over 1,800 route salesmen and more than 200,000 customers, Lance's operations are extensive and complex. The company has a long-standing relationship with Omnitracs Roadnet Technologies and has been using their solutions to enhance their distribution processes.
The Solution
Lance, Inc. turned to Omnitracs Roadnet Technologies' Territory Planner, a strategic planning tool that analyzes historical transportation information to create and balance territories and routes. Initially, Lance used Territory Planner to recreate driver sales routes, aiming to reduce mileage and travel time. Over time, they have leveraged the tool to automate re-routes, improving overall operational efficiency and increasing sales revenue. Territory Planner's versatility has allowed Lance to quickly integrate new accounts into existing territories, ensuring cost-effective routing. The tool has become indispensable to Lance's operations, providing significant time savings and operational improvements.
Operational Impact
Quantitative Benefit
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