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Case Studies > Omnitracs Territory Planner

Omnitracs Territory Planner

Technology Category
  • Functional Applications - Fleet Management Systems (FMS)
  • Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
  • Food & Beverage
Applicable Functions
  • Logistics & Transportation
  • Business Operation
Use Cases
  • Fleet Management
Services
  • Software Design & Engineering Services
  • System Integration
The Challenge
Thakorn Yunsamarn, distribution manager for Thai Pure Drinks, realized during one of his re-routing sessions that bringing in sales managers from each branch office to manually perform re-routes was inefficient. “This month long process was proving to be very ineffective in today’s technology age. That’s when we learned about Omnitracs Roadnet Technologies’ Territory Planner®,” Thakorn explained. He knew that Territory Planner software would streamline their re-route process, allowing Thai Pure Drinks to become more cost-effective, efficient and strategic. Although Thakorn had some hesitation from sales managers, he was able to overcome their reservations by including them during the initial re-route. This allowed the sales managers to be more comfortable with the results and trust Territory Planner. Since their initial implementation, Thakorn performs re-routes every six months.
About The Customer
Thai Pure Drinks is the largest soft drink company in Thailand for bottling and distributing Coca-Cola products. Headquartered in Bangkok, Thailand, they have 61 sales offices and 6 bottling plants throughout 62 of the 76 provinces in Thailand. They manage more than 1,200 routes to service their vast customer base. Their customers include provision and food shops, grocery and convenience stores, restaurants, hotels and wholesalers.
The Solution
Thakorn Yunsamarn, distribution manager for Thai Pure Drinks, realized during one of his re-routing sessions that bringing in sales managers from each branch office to manually perform re-routes was inefficient. “This month long process was proving to be very ineffective in today’s technology age. That’s when we learned about Omnitracs Roadnet Technologies’ Territory Planner®,” Thakorn explained. He knew that Territory Planner software would streamline their re-route process, allowing Thai Pure Drinks to become more cost-effective, efficient and strategic. Although Thakorn had some hesitation from sales managers, he was able to overcome their reservations by including them during the initial re-route. This allowed the sales managers to be more comfortable with the results and trust Territory Planner. Since their initial implementation, Thakorn performs re-routes every six months.
Operational Impact
  • Thakorn has been most impressed with the results he has experienced in the Bangkok region. In 2001, prior to Territory Planner’s implementation, the Bangkok facility had approximately 497 daily routes. Thakorn used Territory Planner to create various scenarios, to reduce the number of daily routes, therefore reducing overall expenses. Additionally, Thakorn is able to use Territory Planner to plan for increases in volume due to seasonal fluctuations.
  • Omnitracs Roadnet Technologies’ software is capable of handling Thai language characters, streamlining the process for Thai Pure Drinks, LTD. And since the maps are also available in Thai, “re-routes and driver directions are even easier for our staff,” stated Thakorn.
  • “Territory Planner has proven to be a very valuable tool for Thai Pure Drinks’ management team to make quick and informed decisions for sales territories and route analysis,” Thakorn explained. “The time to create territories and routes for different scenarios was drastically reduced.” Thai Pure Drinks has also made use of Territory Planner’s extensive reporting functionality, which provides them with data they need to make informed decisions for each of their distribution centers.
Quantitative Benefit
  • 75% reduction in time to perform re-routes
  • 12% reduction in total routes (Bangkok region)

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