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Predictive Analytics Boosts Sales and Reduces Costs for Regit
Technology Category
- Analytics & Modeling - Machine Learning
- Robots - Autonomous Guided Vehicles (AGV)
Applicable Industries
- Automotive
- Education
Applicable Functions
- Sales & Marketing
Use Cases
- Predictive Maintenance
- Vehicle Performance Monitoring
Services
- Data Science Services
The Challenge
There was a challenge in predicting which users were likely to change their vehicle and when, resulting in missed sales opportunities.
The Customer
Regit
About The Customer
Regit, formerly Motoring.co.uk, is the UK's leading online service for drivers. They generate leads for companies in the automotive industry and provide various services to their 2.5 million users.
The Solution
Peak used their AI platform to analyze user data, website data, marketing data, and data from the DVLA to create predictive models. These models helped identify users with a high likelihood of changing their vehicle, allowing Regit to target them with personalized offers.
Quantitative Benefit
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