Tsingtao Brewery’s 100-Year-Old Brand with Digital Transformation
- Application Infrastructure & Middleware - Database Management & Storage
- Infrastructure as a Service (IaaS) - Cloud Databases
- Food & Beverage
- Business Operation
- Cloud Planning, Design & Implementation Services
- System Integration
As part of an ongoing effort to improve product quality, service, and management, and create more value for consumers, Tsingtao Brewery launched an initiative to upgrade its core business operations and support an intelligent new retail model. Digital transformation of its IT infrastructure is a cornerstone of the strategy, and Tsingtao Brewery needed an agile, scalable data center solution that would meet its strict technical and operational standards.
Tsingtao Brewery Co. Ltd. is China's second largest brewery, with about 15% of the domestic market share. It was founded in 1903 by German settlers in Tsingtau, Kiautschou Bay Leased Territory. Its logo displays an image of Zhanqiao, located on Qingdao's southern shore.
In terms of IT infrastructure, Tsingtao Brewery has set up strict technical and operational standards for the construction and operation of the data centers. The Nutanix Enterprise Cloud Solution featured high usability, a simple interface, and safety & security reassuring, offering an extraordinary worry-free experience far beyond expectations, and has placed a concrete foundation for Tsingtao Brewery’s digital transformation.