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Why AgDNA Is A Platform That’s Used Every Day

Technology Category
  • Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
  • Agriculture
Applicable Functions
  • Discrete Manufacturing
  • Logistics & Transportation
Use Cases
  • Track & Trace of Assets
  • Predictive Maintenance
Services
  • Cloud Planning, Design & Implementation Services
  • Data Science Services
The Challenge
Goldman Equipment LLC, a Louisiana-based John Deere dealer, was looking for a way to differentiate itself from its competitors in the precision farm management services industry. The company wanted to offer its customers an intelligent automated farm management solution that would complement its integrated solutions team. The challenge was to find a platform that could handle a variety of tasks, including AB Lines, setup files, financials, and weather, which farmers use every day. The company also wanted to eliminate expensive software that saw limited use throughout the season.
About The Customer
Goldman Equipment LLC is a large agricultural dealer based in Louisiana. The company is a dealer for John Deere, a leading manufacturer of agricultural machinery. Goldman Equipment offers a range of services to its customers, including precision farm management services. The company has an experienced integrated solutions team that works with customers to provide tailored solutions for their farming operations. Goldman Equipment is committed to offering its customers unique services that differentiate it from other dealers.
The Solution
Goldman Equipment partnered with AgDNA in 2014 to provide an intelligent automated farm management solution to its customers. AgDNA is a platform that integrates with the Internet-of-Things (IoT) and devices that collect data on a daily basis, providing growers with a comprehensive picture of their farming operation in real-time. The platform can automatically calculate every liter of chemical, every ton of fertilizer, and every bag of seed as they are applied throughout the field. The automated sensor data streaming from a tractor, sprayer, or combine is sent via the cloud to the grower’s online AgDNA account and is then supplemented with additional financial information that is specific to the grower’s operation.
Operational Impact
  • Goldman Equipment was able to differentiate itself from other dealers by offering AgDNA's comprehensive farm management solution.
  • The AgDNA platform simplified the day-to-day operations of Goldman Equipment's clients and replaced the need for multiple specialized software packages.
  • The platform allowed Goldman Equipment to streamline its precision ag services, with both the dealership and its customers only needing one platform, from planting to harvest.
Quantitative Benefit
  • Goldman Equipment tripled their customer base using the AgDNA platform since 2014.
  • The company expects another significant increase in customers for 2017 due to the positive results seen and the new features currently in development.

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