Amazon Web Services: The Kellogg Company
Kellogg keeps a close eye on its trade spend, analyzing large volumes of data and running complex simulations to predict which promotional activities will be the most effective. Kellogg needed to decrease the trade spend but its traditional relational database on premises could not keep up with the pace of demand.
Amazon Web Services: ACTi Case Study
ACTi recognized the potential for cloud-based IP video surveillance and realized that cloud technology could help customers avoid the cost of deploying large physical infrastructures and maintaining a team of security professionals. ACTi wanted toseize these opportunities and make cloud-based solutions available to companies of all sizes.The company started developing a cloud-based surveillance and big data analytics system, but ran into technical difficulties. These challenges disrupted the company’s own plans to switch its internal systems from on-premises to a cloud-based platform. It had no option but to find a cloud-service provider since the situation limited growth potential and the organization’s ability to reduce operating costs.Peter Wu, sales director at ACTi Corporation, says the company was dedicating an increasing amount of budget to support a 20 percent increase in data per year. “We wanted a cloud-based solution to reduce our IT overhead, but the priority was to develop our cloud-based IP video surveillance solution to drive our market share worldwide,” he says.
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