Acquiring Quality Talent
The primary challenge faced by Intel was of employer brand perception. Being perceived as only a hardware employer, the need of the hour was to create career attractiveness for software professionals. With tremendous competition from multinationals as well as local players, it was crucial for Intel to develop a long-term brand awareness and recruitment strategy that would allow them to recognize, engage, nurture and finally bring onboard talented software professionals.
Establishing a relationship with passive professionals and creating attractiveness and excitement for software openings was a challenge. Intel needed a solution to engage this passive pool of talent and make them aware of the opportunities that exist at Intel to create a proactive talent pipeline.
IntelIntel designs, manufactures, and sells integrated digital technology platforms worldwide. The company's platforms are used in various computing applications comprising notebooks, desktops, servers, tablets, smartphones, wireless and wired connectivity products, wearables, transportation systems, and retail devices. It offers microprocessors that processes system data and controls other devices in the system; chipsets, which send data between the microprocessor and input, display, and storage devices, such as keyboard, mouse, monitor, hard drive or solid-state drive, and optical disc drives; system-on-chip products that integrate its central processing units with other system components onto a single chip; and wired network connectivity products.Featured Subsidiaries/ Business Units:- Intel Inside- Intel Data Center Manager (DCM)- Saffron Technology- Wind River
LinkedIn is a business and employment-oriented service that operates via websites and mobile apps. Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs.
- CONNECTIVITY PROTOCOLS
Move from traditional to online recruitment
Intel traditionally leveraged vendors, job portals and other avenues to build a talent pool. Over time, the importance of using social recruiting channels and technical blogs became apparent. Intel recruiters participated in online blogs, groups and technical communities to ensure interaction with the highest quality of talent. With this move from a traditional approach to an online approach, Intel faced the need for a recruitment solutions partner that could bridge the gap between rich online community interaction and the recruitment process.
LinkedIn’s Custom Group for community building
The Intel India Software talent community built using a custom group on LinkedIn formed a strong part of Intel’s employer branding and talent acquisition strategy.
This group allowed Intel to create a community of software professionals, strike engaging conversations with them and showcase software innovation by Intel. This also helped nurture a pipeline of prospective software talent. Group ads helped Intel reach out to targeted talent pools and invite them to be part of the group delivering high engagement. Intel’s business managers and employees are the brand ambassadors in this community who drive engaging content and share Intel’s software stories with group members. Intel also took initiatives to do backward integration of this concept with the employees through internal communication and running various contests which helped in sustaining Intel’s employer brand story in this community.
Career Page to establish Employer Brand
Intel also has a dynamic career page on LinkedIn which formed an integral part of their employer branding strategy. Today, talent on LinkedIn is not only interacting with each other but also following companies and expecting content and interaction from them. A career page allowed Intel to take its employer brand message to this network of talent and create enhanced customized experiences showcasing their employee value proposition.
With rich and engaging content such as videos to communicate their employer branding message to the target audience, it has garnered 200,000+ followers allowing them to increase talent engagement and establish thought leadership in the industry.
Picture Yourself ads
In addition, Picture Yourself ads were used to promote and drive traffic to their career page. These Picture Yourself ads targeted at a predefined talent segment prompted LinkedIn members to visit the career page and experience different facets of a career at Intel.
- DATA COLLECTED
- SOLUTION TYPE
- SOLUTION MATURITY
Mature (technology has been on the market for > 5 years)
- OPERATIONAL IMPACT
Changed employer brand perception from a hardware employer to both hardware and software employer. Built a strong pool of 1200 highly engaged professionals.
Built an active employer brand presence on LinkedIn to create awareness about diverse career opportunities .
Created excitement for the cutting edge software work and software careers at Intel.
- QUANTITATIVE BENEFIT
Hired quality talent with cost efficiency in multiple geographies.
- USE CASES
Process Control & OptimizationProcess control and optimization (PCO) is the discipline of adjusting a process to maintain or optimize a specified set of parameters without violating process constraints. The PCO market is being driven by rising demand for energy-efficient production processes, safety and security concerns, and the development of IoT systems that can reliably predict process deviations. Fundamentally, there are three parameters that can be adjusted to affect optimal performance. - Equipment optimization: The first step is to verify that the existing equipment is being used to its fullest advantage by examining operating data to identify equipment bottlenecks. - Operating procedures: Operating procedures may vary widely from person-to-person or from shift-to-shift. Automation of the plant can help significantly. But automation will be of no help if the operators take control and run the plant in manual. - Control optimization: In a typical processing plant, such as a chemical plant or oil refinery, there are hundreds or even thousands of control loops. Each control loop is responsible for controlling one part of the process, such as maintaining a temperature, level, or flow. If the control loop is not properly designed and tuned, the process runs below its optimum. The process will be more expensive to operate, and equipment will wear out prematurely. For each control loop to run optimally, identification of sensor, valve, and tuning problems is important. It has been well documented that over 35% of control loops typically have problems. The process of continuously monitoring and optimizing the entire plant is sometimes called performance supervision.