Carestream: Market Disruption and Improved Customer Relationships
Medical Imaging Healthcare imaging centers provide diagnostic imaging from computed tomography (CT), magnetic resonance imaging (MRI), digital mammography and other advanced imaging systems to physicians in digital format as well as printed on radiographic film, tailored to the referring physician’s requirements. The global market for diagnostic print services is mature and increasingly commoditized due to consolidation into a few large vendors that have heightened customer’s sensitivity to total cost of ownership. Carestream sought a new and innovative way to improve the customers total cost of ownership through consumption based services that has resulted in the creation of a new business model that has disrupted this commoditized market and changed its dynamics in Carestream’s favor. Healthcare Information Systems Carestream also had an opportunity to optimize critical maintenance and performance of its Healthcare Information Solutions (HCIS) portfolio, which simplifies clinical data management throughout different imaging departments. As the IT ecosystem expands from just back-end infrastructure to more bed-side diagnostics or patient facing, maintenance and system uptime becomes even critical to healthcare providers.