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Connecting Cows to Save the Lives of Calves with MooCall

The idea for the Moocall calving sensor came about when one of the Moocall founding team, Niall Austin lost a heifer and her calf due to a difficult calving back in 2010. He had a theory that a device to measure tail movement might be able to predict the onset of calving and brought the idea to the other Moocall founders Michael Stanley and Emmet Savage. After many months of research and development the MooCall device was born, however they needed robust and reliable, global connectivity with roaming capability to ensure that this critical data could be transferred the crucial moment. Vodafone IoT worked closely with MooCall to implement a solution that works seamlessly every time, wherever the cow might be situated.

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  • SUPPLIER
  • Vodafone
    Vodafone is a British multinational telecommunications company, has its headquarters in London and with its registered office in Newbury, Berkshire.Among mobile operator groups globally, Vodafone ranked fifth by revenue and second (behind China Mobile) in the number of connections (435.9 million) as of 2014.
  • INDUSTRIES
  • Other
  • FUNCTIONS
  • Quality Assurance
  • CUSTOMER
  • MooCall
  • CONNECTIVITY PROTOCOLS
  • SOLUTION
  • This non-invasive, tail mounted sensor gathers over 600 pieces of data a second. It can accurately predict when a cow is most likely to give birth by measuring tail movement patterns triggered by labour contractions. When they reach a certain level of intensity over a period of time it then sends an alert, via the Vodafone Managed IoT Connectivity Platform, directly to your cell phone or via an app, on average 1 hour prior to calving.
  • DATA COLLECTED
  • SOLUTION TYPE
  • SOLUTION MATURITY
  • Emerging (technology has been on the market for > 2 years)
  • OPERATIONAL IMPACT
  • Impact #1
    [Management Effectiveness - Centralized Management]
    Vodafone’s managed connectivity services allows MooCall to manage all devices from a single platform
    Impact #2
    [Efficiency Improvement - Deployment]
    MooCall have been able to realise seamless expansion to France, Netherland and even as far afield as the US due to Vodafone IoT’s global reach.
    Impact #3
    [Product Improvement - Scalability]
    Able to comfortably work on expanding their product offering into other sectors, safe in the knowledge that the devices are sure to connect.
  • QUANTITATIVE BENEFIT
  • USE CASES
  • Factory Operations Visibility & Intelligence
    Visualizing factory operations data is a challenge for many manufacturers today. One of the IIoT initiatives some manufacturers are pursuing today is providing real-time visibility in factory operations and the health of machines. The goal is to improve manufacturing efficiency. The challenge is in combining and correlating diverse data sources that greatly vary in nature, origin, and life cycle.Factory Operations Visibility and Intelligence (FOVI) is designed to collect sensor data generated on the factory floor, production-equipment logs, production plans and statistics, operator information, and to integrate all this and other related information in the cloud. In this way, it can be used to bring visibility to production facilities, analyze and predict outcomes, and support better decisions for improvements.  
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