The Kellogg Company

Kellogg keeps a close eye on its trade spend, analyzing large volumes of data and running complex simulations to predict which promotional activities will be the most effective. Kellogg needed to decrease the trade spend but its traditional relational database on premises could not keep up with the pace of demand.

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  • VENDOR
  • CUSTOMER
  • Kellogg Company is an American multinational food manufacturing company, with 30,000 employees.
  • SOLUTION
  • Amazon Web Services offered a fully SAP-certified HANA environment on a public cloud platform. Because SAP works on the AWS Cloud, the solution could achieve the speed, performance, and agility it required without making a significant investment in physical hardware.
  • DATA COLLECTED
  • Spend data for TV ads, digital marketing, coupon campaigns and other promotions, sales commissions, display and shelving costs
  • OPERATIONAL IMPACT
  • Impact #1
    End-to-end Service Delivery - Amazon CloudWatch allocates costs to each department based on their individual infrastructure usage to incentivize waste reduction.
    Impact #2
    High Acceptance - Engineers can easily apply their existing knowledge and infrastructure skills to the AWS Cloud.
  • QUANTITATIVE BENEFIT
  • Benefit #1
    Staff can deploy instances 90% faster than with Kellogg's previous on-premises solution.
    Benefit #2
    Kellogg estimates savings of $1M in software, hardware, and maintenance over 5 years, solely due to switching to AWS in its test and development environments.
    Benefit #3
    The new cloud infrastructure enabled Kellogg to run dozens of data simulations a day to identify opportunities to reduce trade spend.
  • SOFTWARE
  • INDUSTRIES
  • Food & Beverage
  • FUNCTIONS
  • Information Technology
  • ENABLED CAPABILITIES
  • Data Acquisition & Management
    Overall Equipment Effectiveness
  • CONNECTIVITY PROTOCOLS
  • IPv6
  • RELATED CASE STUDIES
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