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GumGum Serves Up Targeted Web Content with AI Smarts
技术
- 应用基础设施与中间件 - 数据库管理和存储
- 网络安全和隐私 - 云安全
适用功能
- 商业运营
用例
- 网络安全
服务
- 网络安全服务
挑战
GumGum 使用人工智能来检测上下文并只提供正确的广告。一篇关于烘焙趋势的文章将搭配一个糖霜品牌的广告。相反，暴力、药物滥用或其他 NSFW 图像等风险较高的内容将不会关联。这些配对需要大量的数据处理，而实时交付是它工作的唯一方式。
GumGum 需要一个解决方案来帮助他们使用现场实例并满足三个标准。公司需要节省资金，需要提供便于有限员工使用的托管服务，并且需要保证正常运行时间。
客户
口香糖
关于客户
GumGum是一个上下文优先的全球数字广告平台，它可以在不使用个人数据的情况下吸引人们的注意力。
解决方案
NetApp 的 Spot 也解决了 GumGum 的部署问题。 GumGum 通过 CodePlay 进行就地部署。 （就地部署意味着当部署组中每个实例上的应用程序停止时，将安装最新的应用程序修订版并启动并验证新版本的应用程序。）
运营影响
数量效益
相关案例.
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