Iris > 实例探究 > 创造影响力：阿迪达斯 2018 年 FIFA 世界杯的成功营销策略

Revolutionizing Sports Marketing: The 2018 FIFA World Cup and adidas

适用功能

挑战

我们面临的挑战是在 2018 年 FIFA 世界杯期间为阿迪达斯制定独特且有影响力的营销策略。

关于客户

客户阿迪达斯是一家全球运动品牌，希望在 FIFA 世界杯期间脱颖而出。

解决方案

解决方案是创建一系列引人注目的阿迪达斯“内容投放”，这些内容将在发布当天引起轰动并“拥有互联网”。

运营影响

The innovative marketing strategy resulted in a significant increase in visibility and engagement for adidas. The compelling content resonated with the audience, leading to a significant increase in views and a growth in adidas' share of voice. The personal stories of the players and the impact of football on their lives created a strong emotional connection with the audience. The strategy also resulted in a significant increase in adidas' total turnover and online sales, demonstrating the effectiveness of the approach. The use of digital platforms and services, along with sports marketing, proved to be a successful combination for adidas.

数量效益

69 million views on the content
30% growth in adidas SOV in less than 24 hours with the Mo Salah film
4% rise in adidas' total turnover to €5.26Bn, with €3.2Bn coming from shoe sales

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