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4 Pieds experiences 20% growth in online traffic after using BRIDGE
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
Use Cases
- Retail Store Automation
- Supply Chain Visibility
Services
- System Integration
The Challenge
4 Pieds, a leading furniture retailer in France, was faced with the challenge of creating a digital strategy focused on online traffic acquisition for its 24 locations spread across France. The company wanted to build a strong online presence to increase brand awareness and bring its products and service offerings to the forefront. The challenge was to increase the visibility of its stores online.
About The Customer
4 Pieds is a leading furniture retailer in France with over 30 years of experience. The company specializes in delivering French and European manufactured products to customers in its 24 locations across the country. 4 Pieds is a dedicated team of men and women who are passionate about two areas: interior decorating and e-commerce. Their clients are at the heart of their business and they aim to offer a large range of customizable, tailor-made, high-quality products at fair prices.
The Solution
4 Pieds deployed the BRIDGE Store Locator and Local Pages as a key initiative within their digital strategy. The solution enables the brand to increase online visibility of its store while providing customers with the ability to find the nearest location and respective store details. The implementation of BRIDGE gives their online traffic three distinct entry points to their website: the Store Locator search page, the Store Locator results page and dedicated Local Pages for each location. Each of these pages are constructed with detailed local data and optimized content to rank for top positions within search engines. These pages appear in the top positions on search engines for queries containing the brand and either the city, province or region. 4 Pieds also leverages Local Pages to display the available product ranges at each store through the product category feature. By adding product categories 4 Pieds has increased their local SEO, since the Local Pages now appear in top positions in search engine results for queries containing both a product and a location. The online ranking and visibility of Local Page is further increased through the integration of the ‘Avis Verifiés’ module. Every time a customer adds a review for a store it is automatically pulled into the Local Page module and can then be crawled by Google. Adding new content on a regular basis helps to boosts each page’s SEO.
Operational Impact
Quantitative Benefit
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