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A Digital Media Company Digilant is Delivering More Value to Clients in Less Time
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions
- Sales & Marketing
Services
- Data Science Services
The Challenge
Digilant, a digital media company, was facing challenges in providing timely reports to its clients. The process was time-consuming and involved manually collecting data from various platforms, importing it into Google Sheets, and then creating client-facing PowerPoint presentations. This process was not only slow but also prone to errors, causing issues both internally and with clients. The team needed a scalable solution that could automate the collection of necessary client data and then visualize and structure it in reports.
About The Customer
Digilant is an omni-channel digital advertising partner established in 2008. The company specializes in collaborating with both agencies and brands in the U.S. on defining and executing advertising strategies. With over 100 creative media minds and advertising technologists, Digilant is renowned for their approach to providing value to clients, by taking an original view at consumer insights, campaign analysis, and media initiatives. The team at Digilant manages omni-channel advertising campaigns for hundreds of clients of different sizes and across multiple industries.
The Solution
Digilant partnered with Adverity to manage ad performance data. Adverity's platform was used to complete all ETL (extract-transform-load) operations over the collected data, which was then stored in an Amazon Redshift database, and sent back to Adverity for visualization and sharing with clients. For standard data sources, Digilant used Adverity’s built-in API connectors to start integrating data from those sources and storing it in an Amazon AWS storage. For non-standard data sources, the implementation team at Adverity set-up an email automation system that schedules sending of data exports, so they can be integrated along with the standard data coming automatically from the API connectors.
Operational Impact
Quantitative Benefit
