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A Unique Blend: How Robust, Mature Data Is Transforming the Wine World
Technology Category
- Analytics & Modeling - Big Data Analytics
- Analytics & Modeling - Data-as-a-Service
- Analytics & Modeling - Predictive Analytics
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Food & Beverage
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Geofencing
- Predictive Quality Analytics
Services
- Data Science Services
- System Integration
The Challenge
The wine industry was facing a significant data gap. Consumers around the world were constantly sharing their thoughts and feelings about wine, how they buy it, and where they're drinking it, resulting in vast quantities of data. However, there wasn't a good way to track that digital trail to meet consumers where they are. The industry needed a way to harness this data and use it to their advantage. Additionally, there was a fear factor around data, partly due to privacy and security issues. Wine people can also be shy about their lack of knowledge and bandwidth to learn more. There was also a romanticized element of the wine lifestyle that seemed at odds with the concept of data.
About The Customer
Enolytics is a data visualization and aggregation company that was co-founded four years ago to fill the wine industry’s data gap. The company works collaboratively with wine business clients and big data partners to provide clear insights and intelligence about wine consumers, market fluctuations, the demands of emerging channels like e-commerce, and the predictive analytics that help illuminate the path forward. Enolytics helps companies visualize and understand the significant amounts of data at their disposal. They help identify their pain points and show them how data can help their business. One of their clients is Frescobaldi, a family-owned wine legacy based in Tuscany, who was interested in harnessing consumer data.
The Solution
Enolytics was co-founded to fill the industry’s data gap. The company works collaboratively with wine business clients and big data partners to provide clear insights and intelligence about wine consumers, market fluctuations, the demands of emerging channels like e-commerce, and the predictive analytics that help illuminate the path forward. Enolytics uses Qlik, a data visualization and aggregation tool, to help clients visualize and understand the significant amounts of data at their disposal. They help identify their pain points and show them how data can help their business. They also developed scorecards using Qlik Sense to make it easier for salespeople to see critical information. Enolytics also partnered with Vivino, an online wine marketplace and wine app, to execute specific client queries and use Qlik to visualize the results.
Operational Impact
Quantitative Benefit
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