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Google Cloud Platform > Case Studies > A2A: Leveraging IoT for Sustainable Growth and Improved Customer Service
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A2A: Leveraging IoT for Sustainable Growth and Improved Customer Service

Technology Category
  • Application Infrastructure & Middleware - Event-Driven Application
  • Sensors - Utility Meters
Applicable Industries
  • Renewable Energy
  • Utilities
Applicable Functions
  • Sales & Marketing
Use Cases
  • Construction Management
  • Infrastructure Inspection
Services
  • Cloud Planning, Design & Implementation Services
  • System Integration
The Challenge
A2A, an Italian utilities provider, faced the challenge of scaling its business to meet the needs of over 2.5 million customers while also striving to meet the United Nations’ 2030 sustainability goals. The company aimed to double its client base by 2030, in line with the liberalization of the Italian energy market. However, the increasing customer numbers, shifting expectations, and the uptake of new technology, such as smart electricity meters, made it difficult to predict infrastructure requirements. A2A's data warehouse would refresh every 24 hours, which was not sufficient for real-time customer service. The company needed a solution that could provide real-time data to respond to customer needs immediately, especially in critical situations such as power cuts.
About The Customer
A2A is an Italian utilities provider founded in 2007. The company delivers utilities to more than 2.5 million customers and employs over 12,000 people. A2A provides essential services such as electricity, gas, clean water, and waste collection. The company announced a ten-year €16 billion investment plan in 2020, redefining itself with a commitment to renewable energy and a circular economy. A2A aspires to be a ‘life’ company, aiming to make life possible for its customers while preserving life in the natural world. The company is pursuing a data-driven, customer-centric strategy, aiming to double its client base by 2030.
The Solution
A2A turned to Google Cloud to create a scalable, responsive customer analytics system. With the help of TIM Group, Accenture, and Atos, A2A migrated from a monolithic infrastructure to scalable microservices. The team used Google Kubernetes Engine to orchestrate clusters of instances on Google Compute Engine with Google Cloud Load Balancing and backups on Google Cloud Persistent Disk. A2A deployed SAP S/4HANA and BW/4HANA on Google Cloud infrastructure, with assistance from Qlik in integrating, modelling and reporting SAP data. A unified, scalable data lake based on Google BigQuery and Google Cloud SQL was created, combining data from various sources including SAP transactional data, CRM, Google Analytics and Google Ads. Google Cloud Dataflow was used for stream processing and Google Cloud Composer to orchestrate data pipelines. Google Cloud Anthos was used to ensure operational consistency across platforms.
Operational Impact
  • The implementation of Google Cloud solutions has significantly improved A2A's operational efficiency and customer service. The new data solution refreshes every five minutes, enabling A2A to respond to its customers' needs without delays. The use of microservices orchestrated by Google Kubernetes Engine allows the team to update the solution through continuous integration, eliminating the need for monthly shutdowns for updates. The solution's automatic scaling capability ensures that A2A can meet demand at any given time, providing reliable service to both employees and customers. The system also ensures operational consistency and improved security across cloud and on-premises servers.
Quantitative Benefit
  • Customer data updates every 5 minutes, instead of 24 hours, allowing for real-time customer service.
  • The solution scales automatically to match unpredictable data demands from IoT devices.
  • The system can be updated without downtime, using a CI/CD pipeline and microservices.

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