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Accelerate: Media Broadcast
Technology Category
- Infrastructure as a Service (IaaS) - Cloud Storage Services
Applicable Functions
- Discrete Manufacturing
Use Cases
- Predictive Maintenance
- Real-Time Location System (RTLS)
Services
- System Integration
The Challenge
Nice Shoes, a full-service, artist-driven design, animation, visual effects and color grading studio, was facing challenges due to the explosive growth of resolutions, file sizes and performance requirements. The company was dealing with tight deadlines, complex workflows and multiple stakeholders. Their previous storage system was inefficient, leading to wasted creative time, unpredictable performance, and high cost and complexity of managing multiple systems. The company was also dealing with the increasing demand to deliver content in multiple formats to multiple devices, which traditional storage systems were unable to handle effectively.
About The Customer
Nice Shoes is a New York City-based full-service, artist-driven design, animation, visual effects and color grading studio. The company specializes in high-end commercials, web content, film, TV and music videos. Nice Shoes works across all media platforms, from concept to completion. The company's global list of clients includes TD Ameritrade, BlackBerry, Calvin Klein Jeans, MTV’s Video Music Awards, and Ford. The company operates in a 24/7 highly collaborative environment and faces 24-hour turnarounds on complex projects.
The Solution
Nice Shoes implemented the DDN high performance file storage system to enable simultaneous access by its creative staff to large data files with frame-accurate quality of service. The DDN solution is an integrated, clustered file system solution that includes extensive data management features. This allows media and entertainment organizations like Nice Shoes to create an integrated digital workflow and tightly couple content creation, editing, processing and delivery. The DDN solution supports a broad range of server platforms and operating systems, enabling organizations to eliminate islands of storage and centralize data in a single, cost-optimized SAN storage system. The DDN solution accelerates highly concurrent workflows to hundreds of film and post production facilities worldwide.
Operational Impact
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