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Accelerating Time-to-Market: Volvo Trucks North America's Digital Transformation with Digizuite
Technology Category
- Networks & Connectivity - 5G
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- E-Commerce
- Life Sciences
Applicable Functions
- Logistics & Transportation
- Sales & Marketing
Use Cases
- Last Mile Delivery
- Time Sensitive Networking
The Challenge
Volvo Trucks North America, a division of Volvo Group Trucks, faced significant marketing challenges despite its established reputation. The company struggled with internal collaboration gaps and communication issues with its dealer network, which hindered its sales potential. The IT department was also burdened with the time-consuming task of preparing images for their eCommerce platform, which facilitates aftermarket parts sales. These communication and information gaps, along with other logistical challenges, prevented Volvo Trucks teams across the North American organization from reaching their full sales and profit potential.
About The Customer
Volvo Trucks North America is the North American division of Volvo Group Trucks, the truck manufacturing operation of Volvo. The company manufactures a wide spectrum of highway and vocational class 8 vehicles and supports new and used Volvo trucks through a dealer network, as well as leading parts and service programs. Headquartered in Greensboro, NC, Volvo Trucks North America has over 10,000 employees and generates a revenue of approximately $900 million USD.
The Solution
To address these challenges, Volvo Trucks North America implemented the Digizuite DAM (Digital Asset Management) at the end of 2019, integrating it with the Sitecore CMS (Content Management Solution). This technology provided the necessary tools for speedy content production and distribution, enabling marketers to efficiently distribute marketing assets to the entire dealer network. The Digizuite DAM served as a centralized branding and media library, making it easy and fast to get updated content into the hands of sales representatives. The platform also automated the watermarking and image formatting processes, saving countless man hours every month and reducing the time to display all parts available for purchase on the PartsAsist site.
Operational Impact
Quantitative Benefit
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