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Bluedot > Case Studies > Accurate foot traffic attribution saves clients millions in ad spend
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Accurate foot traffic attribution saves clients millions in ad spend

Technology Category
  • Analytics & Modeling - Real Time Analytics
Applicable Industries
  • Retail
Applicable Functions
  • Sales & Marketing
Use Cases
  • Real-Time Location System (RTLS)
Services
  • Data Science Services
The Challenge
Beatgrid Media, a media measurement technology company, was facing several challenges. They needed to create a single source of data for all media channels and match offline TV, radio, digital video, and out-of-home (OOH) campaigns to retail foot traffic. They also needed to minimize battery drain from their 'always on' app and boost attribution accuracy. The company was looking for a solution that could be added to their Automatic Content Recognition (ACR) technology to capture real foot traffic for ad attribution and industry benchmark purposes.
About The Customer
Beatgrid Media is a media measurement technology company based in the Netherlands. The company is at the forefront of the TV and radio audience data revolution, establishing industry benchmarks for ads across TV, video, radio, and out-of-home (OOH) audience. Beatgrid leverages consumer participants on their app to understand and measure campaign ROI. The company uses their Automatic Content Recognition (ACR) technology to detect advertising within an industry, such as grocers. With a single retail client, Beatgrid is able to measure advertising or TV programming effectiveness from that client as well as all their competitors.
The Solution
Beatgrid Media uses Bluedot location technology to understand consumers’ physical behavior and pair it with their own ad exposure data. This unlocks powerful insights for their clients across multiple industries, including quick-service restaurants, supermarkets, retail, automotive, telecommunications, banking, media, and more. Now Beatgrid can accurately determine which campaigns, tactics, or ad creatives actually drive more foot traffic to retail stores. By identifying and comparing competitor advertising conversion, Beatgrid was able to help one retail client make more informed decisions, saving $1.2 million in ad spend (on a single campaign) while also driving more walk-in customers.
Operational Impact
  • Beatgrid can accurately determine which campaigns, tactics, or ad creatives actually drive more foot traffic to retail stores.
  • By identifying and comparing competitor advertising conversion, Beatgrid was able to help one retail client make more informed decisions.
  • This unique, causal-based attribution from TV and radio ads to foot traffic gives brands valuable consumer insight and an uncanny market advantage to generate millions in additional sales.
Quantitative Benefit
  • $1.2M Saved in ad spend on 1 campaign for a retailer (customer)
  • 80K Consumers engaged monthly
  • 8% Increase in ad ROI for radio broadcaster (customer)

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