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Actionable Insights for Category Growth
Technology Category
- Analytics & Modeling - Predictive Analytics
- Application Infrastructure & Middleware - Data Visualization
Applicable Industries
- Food & Beverage
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Demand Planning & Forecasting
- Inventory Management
Services
- Data Science Services
The Challenge
National Beverage, one of the largest soft drink companies in the US, was facing a challenge in generating actionable insights from Nielsen and SPINS data. The business intelligence team wanted to have a better view into the data that could be easily understood by non-technical people to get a better grasp on business performance. They also needed advanced analytics capabilities to solve complex problems like SKU rationalization and growth contribution analysis.
About The Customer
National Beverage is one of the largest soft drink companies in the US. It is an innovative, healthier refreshment company with a distinctive portfolio of sparkling waters, juices, and carbonated soft drinks. The company was looking for a solution to generate actionable insights from Nielsen and SPINS data to understand their business performance better and solve complex problems like SKU rationalization and growth contribution analysis.
The Solution
National Beverage adopted AnswerRocket to enable the BI team to consolidate data and generate easy-to-understand visualizations and insights for business people. With AnswerRocket, anyone can drill down into what’s driving category and product performance more efficiently and effectively than ever before. This solution empowered the sales team with fast, data-driven insights, allowing them to influence retailers on shelf space, product distribution, and other factors that help drive growth.
Operational Impact
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