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ClickHouse > Case Studies > AdGreetz's Transformation: Processing Millions of Daily Ad Impressions with ClickHouse Cloud
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AdGreetz's Transformation: Processing Millions of Daily Ad Impressions with ClickHouse Cloud

Technology Category
  • Application Infrastructure & Middleware - Database Management & Storage
  • Application Infrastructure & Middleware - Event-Driven Application
Applicable Industries
  • Buildings
  • Construction & Infrastructure
Applicable Functions
  • Sales & Marketing
Use Cases
  • Personnel Tracking & Monitoring
  • Time Sensitive Networking
Services
  • Cloud Planning, Design & Implementation Services
  • System Integration
The Challenge
AdGreetz, a leading AdTech and MarTech personalization platform, specializes in creating and distributing millions of intelligent, data-driven, hyper-personalized ads and messages across 26 diverse channels. The company processes millions of ad impressions daily, which necessitates a high-performance, cost-effective solution for their data storage and analytics needs. Initially, AdGreetz used AWS Athena for their data processing needs, but it failed to meet their increasing performance and data demands. They then turned to Snowflake, but the cost proved to be prohibitive for their data volume and query performance. The company needed a solution that could handle their vast data volume, provide quick query times, and fit within their budget.
About The Customer
AdGreetz is the industry’s leading AdTech and MarTech personalization platform. The company specializes in the creation and distribution of millions of intelligent, data-driven, hyper-personalized ads and messages. Their reach spans 26 diverse channels including email, app, Meta, Google/YouTube, TikTok, CTV/OTT, and programmatic platforms. AdGreetz processes millions of ad impressions daily, serving clients around the world. As an AdTech company, data is at the heart of their business, and they have a lot of it. The company needed a high-performance, cost-effective solution for their data storage and analytics needs, which they found in ClickHouse Cloud.
The Solution
AdGreetz found their solution in ClickHouse Cloud, which offered high-performance analytics at a substantially lower cost. The company was particularly impressed with ClickHouse's query speed, rich features, and exceptional value. The switch to ClickHouse Cloud resulted in sub-second query times and the availability of materialized views, all at a cost nearly six times less than their previous solution, Snowflake. AdGreetz also praised ClickHouse's customer support, which was quick to respond and helpful in resolving issues. The integration of ClickHouse into AdGreetz's tech stack was seamless. The company handles 5-6 million ad impression events daily, with numbers peaking at 20-30 million during busy periods. To manage these events, they utilize Cloudflare workers which process the events individually and asynchronously. ClickHouse's compatibility with HTTP requests and direct insertion of JSON payloads without requiring SQL format conversion simplified the architecture and eliminated the need for an aggregating component like Kafka.
Operational Impact
  • The integration of ClickHouse into AdGreetz's tech stack has streamlined their data processing architecture. The company now utilizes Cloudflare workers to process ad impression events individually and asynchronously, with each worker handling one event at a time. This process sends a success response to the client while simultaneously processing and enriching the event in the background. Once complete, the worker asynchronously inserts data into ClickHouse. This streamlined compatibility simplifies the architecture and eliminates the need for an aggregating component like Kafka. Additionally, the ability to query the database over HTTP using TypeScript reduces adoption time and maintains a simplified architecture. With ClickHouse, AdGreetz has been able to deliver personalized, data-driven advertising experiences more efficiently and cost-effectively.
Quantitative Benefit
  • AdGreetz handles 5-6 million ad impression events daily, with numbers peaking at 20-30 million during busy periods.
  • Switching to ClickHouse Cloud resulted in sub-second query times, a significant improvement from their previous solution.
  • ClickHouse Cloud cost nearly six times less than their previous solution, Snowflake.

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