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Case Studies > Aerospike Accelerates Real-time Distribution of Online Shopper Data and Analytics for eXelate

Aerospike Accelerates Real-time Distribution of Online Shopper Data and Analytics for eXelate

Technology Category
  • Analytics & Modeling - Big Data Analytics
  • Application Infrastructure & Middleware - Database Management & Storage
  • Infrastructure as a Service (IaaS) - Cloud Databases
Applicable Industries
  • E-Commerce
  • Software
Applicable Functions
  • Business Operation
  • Sales & Marketing
Services
  • Software Design & Engineering Services
  • System Integration
The Challenge
Initially, eXelate relied on an in-house solution to manage the data pool and real-time delivery of the data and analytics that provide its customers with critical insights into understanding and leveraging consumer behavior. However, as the company’s business expanded, particularly in North America and Europe, eXelate required a more robust platform to ensure the speed, availability, and continuity on which its reputation is built. Several factors played into the decision. eXelate reviewed a number of NoSQL databases to address the company’s rapidly growing big data challenge. After conducting a thorough evaluation, eXelate chose the Aerospike real-time NoSQL database, which features cross data center replication, to handle data management and replication across its data centers.
About The Customer
eXelate enables digital marketers to make the right marketing decisions by providing data and insight on shoppers’ online purchase intent, household demographics, and likely behavior. To do so, the company collects directly measured online data from hundreds of websites and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, MasterCard Advisors, and Bizo, among others. Then eXelate uses the data to make online, offline, and custom modeled data sets actionable across 400 million online consumers worldwide. Today, eXelate uses the Aerospike real-time NoSQL database to process 2 TB of data per day and power over 60 billion transactions per month for 200+ publishers and marketers across multiple geographic regions.
The Solution
Today, the Aerospike database manages billions of objects, supports complex multi-master ring topologies, and enables fast and reliable synchronization across eXelate’s data centers in the United States and Europe. Central to the success of this deployment have been the efforts of the Aerospike support team. The Aerospike real-time NoSQL database, with its cross data center replication feature, was chosen to handle data management and replication across eXelate's data centers. This solution ensures the speed, availability, and continuity required for eXelate's operations. The database manages billions of objects and supports complex multi-master ring topologies, enabling fast and reliable synchronization across eXelate’s data centers in the United States and Europe.
Operational Impact
  • Enables real-time replication and rapid synchronization between 4 data centers across the US and Europe.
  • Ensures continuity and availability even if one data center experiences a failure.
Quantitative Benefit
  • Powers 60 billion real-time data transactions monthly for over 200 publishers and marketers worldwide.
  • Optimizes delivery of online, offline, and custom-modeled data sets across 400 million consumers.
  • Stores billions of objects and 16 TB of data across 4 data centers.

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