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Eightfold > Case Studies > AI-Driven Talent Acquisition Enhances Diversity and Efficiency: A Case Study
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AI-Driven Talent Acquisition Enhances Diversity and Efficiency: A Case Study

Applicable Industries
  • Consumer Goods
  • Retail
Applicable Functions
  • Quality Assurance
Use Cases
  • Inventory Management
  • Visual Quality Detection
Services
  • System Integration
  • Testing & Certification
The Challenge
A Fortune 500 company in the highly competitive consumer packaged goods (CPG) industry was facing a significant challenge in its talent acquisition process. The company, a multinational leader with over 20,000 employees and multiple locations, was struggling to meet its corporate goal of increasing the diversity of its workforce. Despite being satisfied with the quality of talent it was hiring, the company wanted to improve its overall efficiency in attracting top talent. The talent acquisition team was under pressure to not only increase the quality of applicants but also the diversity of its applicants. However, the company had no solution in place to attain these goals, which were a high priority as per its corporate policy.
About The Customer
The customer in this case study is a Fortune 500 company operating in the consumer packaged goods (CPG) industry. As a multinational leader, the company has a significant presence with more than 20,000 employees spread across dozens of locations. The company is constantly on the lookout for high-potential talent that can stimulate growth, increase customer satisfaction, and contribute to profitability and competitive advantage. Despite being satisfied with the quality of talent it was hiring, the company was keen on improving its overall efficiency in attracting top talent and increasing the diversity of its workforce, in line with its corporate goals.
The Solution
To address these challenges, the company turned to Eightfold Talent Acquisition, a module of the Eightfold Talent Intelligence Platform, in 2018. This AI-powered solution was integrated with the company's existing Workday applicant tracking system (ATS) to enhance multiple aspects of its talent acquisition process. The Eightfold module enabled the company to hire for potential and diversity, offer an enhanced candidate experience, and accelerate time-to-fill with high-quality candidates. The company used Eightfold's Candidate Relationship Management capability to proactively engage with high-potential diversity candidates through personalized outreach efforts. An AI-powered careers website was also launched to support the diversity effort by highlighting the best matches for a person's skills and customizing job descriptions. The Eightfold Talent Acquisition module also provided a set of tracking tools that fed into a dashboard, clearly describing progress and achievements versus goals and identifying any problems in the process that needed to be remedied.
Operational Impact
  • The implementation of Eightfold's AI-powered Talent Acquisition module had a significant impact on the company's talent acquisition process. The company was able to exceed its diversity goals, attracting a higher-quality pool of diversity applicants, and filling open positions in less time. The AI-powered careers website and personalized outreach efforts resulted in a more engaging candidate experience, reflecting positively on the company's image. The company also benefited from the AI-powered matching and ranking system, which saved recruiters from the laborious task of reading through resumes or scrolling through professional social networks in hopes of spotting a good match. This not only increased the efficiency of the recruitment process but also improved the quality of applicants.
Quantitative Benefit
  • 47% year-over-year increase in hires who met diversity criteria, representing 44% of all new hires
  • An increase in the number of highly qualified applicants from 49% to 63% of all applicants
  • 35% reduction in the average time to fill an open position

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