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Airbag: Harnessing Pro Tools for High-Quality Music Production
Technology Category
- Sensors - Acoustic Sensors
Applicable Industries
- Electronics
- Equipment & Machinery
Applicable Functions
- Quality Assurance
Use Cases
- Time Sensitive Networking
- Visual Quality Detection
Services
- Hardware Design & Engineering Services
- Testing & Certification
The Challenge
Airbag, a band from Argentina, faced the challenge of recording and producing music that captures high-quality audio while being flexible and easy to use. With a busy live concert schedule and global ambitions, the band needed a tool that could capture their sound in both live and studio settings, edit and mix their tracks, apply effects and MIDI instruments, and quickly publish songs online for their rapidly growing fan base. The band's bassist, Gastón Sardelli, was largely responsible for their recording sessions, editing and mixing, and developing a sound that was unique and personal. The challenge was to find a tool that was intuitive for a musician and could capture a very clean sound.
About The Customer
Airbag is a band from Argentina that has been exploring the limits of Argentina's rock scene for nearly two decades. The band was formed in 1999 by brothers Patricio, Gastón, and Guido Sardelli and published their first album, Airbag, in 2004. Since then, they've released six studio albums and one live album. The band's style is energetic and conveys a sense of fun and accessibility for audiences. Gastón Sardelli, the band's bassist, is largely responsible for their recording sessions, editing and mixing, and developing a sound that recalls the global currency of hard rock while adding an energy that is unique and personal.
The Solution
The band turned to Pro Tools, a music creation software used by bands all over the world. Pro Tools provided a complete and easy solution for the band to mold their sound. The software's layout was intuitive for a musician, providing the entire studio in one screen. It offered high-quality audio with digital technology, making it easy to capture a clean sound. The band combined old school recording methods with the new, recording the entire band together as much as possible to capture a more organic and lively sound. Pro Tools also helped the band in finding new ways to get their music to their dedicated fans. The band could upload music to Spotify, create concert videos for YouTube, organize tours, and maintain a social presence. Pro Tools also helped in recording Airbag in live settings, including a recent concert with an orchestra.
Operational Impact
Quantitative Benefit
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