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Alliance Residential Company Enhances Lead Management with Entrata's LeadManager
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Software Design & Engineering Services
- System Integration
The Challenge
As the nation’s largest multifamily developer and seventh largest apartment manager, Alliance Residential Company understood that using paper guest cards to manage leads was something of an antiquated concept. With no streamlined structure in place, leasing agents were following up on leads with wide-ranging tactics and varying results – and often only following up on hot leads. Tracking the results became somewhat subjective as well. Alliance recognized the challenges and sought a more efficient solution.
About The Customer
Alliance Residential Company is the nation’s largest multifamily developer and the seventh largest apartment manager. The company has a vast portfolio of over 81,000 units that it develops, owns, and manages, including both residential and mixed-use properties. Given its significant scale and influence in the real estate market, Alliance Residential Company is a key player in the industry, constantly seeking innovative solutions to improve its operations and customer satisfaction.
The Solution
Alliance Residential Company wanted to implement a product to help manage leads more effectively and be part of the development process. In 2011, they partnered with Entrata to develop LeadManager, a sophisticated tool designed to obtain, track, and manage leads more efficiently. The focus was on secondary leads, which were often ignored or given lukewarm attention. LeadManager consolidates guest traffic into an efficient, user-friendly dashboard, increasing lead conversion numbers, improving response speed, and maximizing the total number of leads. The system automatically populates leads from online sources and walk-ins, ensuring all leads are in one platform. Additionally, LeadManager offers call tracking and monitoring to identify who is called and how well the staff is communicating.
Operational Impact
Quantitative Benefit
