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Information Builders > Case Studies > Ameritas Leverages Pervasive Analytics to Transform Business
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Ameritas Leverages Pervasive Analytics to Transform Business

Technology Category
  • Analytics & Modeling - Real Time Analytics
  • Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Functions
  • Business Operation
  • Sales & Marketing
Use Cases
  • Inventory Management
  • Predictive Maintenance
  • Supply Chain Visibility
Services
  • Data Science Services
  • System Integration
The Challenge
Ameritas, a company offering a wide range of insurance and financial products and services, was struggling with accessing, presenting, and analyzing key business information from a diverse back-end infrastructure. This included data from a mainframe administration system that encompasses sales, commissions, customer service, underwriting, and actuarial data. The company lacked a cohesive way to manage this data, which was crucial for making informed business decisions. Furthermore, Ameritas wanted to provide its 'information consumers' with an easy-to-use process for analyzing and retrieving information from the repository. It needed a solution that would allow access to information about company operations, products, and customers and make it accessible not only to IT professionals, but also to business users and policyholders.
About The Customer
Ameritas is a holding company managing multiple operating entities, including Ameritas Life Insurance Corporation. The company was founded in 1887 and reorganized into a mutual holding company in 1998. Ameritas provides insurance and financial products and services through its subsidiaries. These include life insurance, annuities, individual disability insurance, retirement plans, investments, mutual funds, asset management, and personal banking. The company has a strong presence in group dental, eye care, and hearing care insurance products. Ameritas serves individuals, families, small businesses, government entities, schools, universities, and not-for-profit organizations. The company is headquartered in Lincoln, Nebraska.
The Solution
Ameritas chose the WebFOCUS business intelligence (BI) and analytics platform from Information Builders as its corporate standard. This software provided comprehensive capabilities for reporting, data visualization, information delivery, back-end integration, and self-service analytics to internal and external users. Ameritas built a data warehouse that consolidates DB2 tables and flat files from a legacy administration system that includes data about sales, commissions, customer service, underwriting, and actuarial info. Other operational systems feeding the data warehouse include a homegrown system that tracks and adjudicates claims and a wide variety of departmental data from Microsoft Excel and Access databases. The consolidated information in the data warehouse provides insight into the fundamental activities of the company. Ameritas used WebFOCUS to develop many BI and analytics applications, including the Benefit Administrator portal, Business in Motion application, and the E-Reports Portal.
Operational Impact
  • WebFOCUS simplifies the process of acquiring, displaying, analyzing, and exchanging data.
  • The software serves as a foundation for business analytics and operational reporting throughout the company.
  • WebFOCUS has enabled Ameritas to develop many BI and analytics applications, including the Benefit Administrator portal, Business in Motion application, and the E-Reports Portal.
Quantitative Benefit
  • More than 250 business managers depend on an internal BI application for comparing monthly budgets with actual expenditures.
  • Between 5,000 and 7,000 external users depend on WebFOCUS for daily insight.

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