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Case Studies > ARACON Consulting chooses simplicity and ease of user adoption with Pipedrive and PieSync

ARACON Consulting chooses simplicity and ease of user adoption with Pipedrive and PieSync

Technology Category
  • Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
  • Professional Service
Applicable Functions
  • Business Operation
  • Sales & Marketing
Services
  • System Integration
The Challenge
ARACON consulting knew very early on that they wanted the best, more intuitive software to streamline their sales process and keep track of leads. With multifarious choices on the market, they decided the best way to make a selection was to test as many CRMs as possible. They tested multiple CRM systems for 12 hours straight to find the one that is simple to implement, and easily adopted by employees.
About The Customer
ARACON Consulting is a global consulting firm with offices across the world. The company specializes in providing strategic and operational consulting services to a diverse range of industries. With a focus on delivering high-quality solutions, ARACON Consulting aims to help businesses optimize their processes, improve efficiency, and achieve their goals. The team at ARACON Consulting is composed of experienced professionals who are dedicated to offering tailored solutions that meet the unique needs of each client. Despite their global presence, the company faced challenges in structuring their sales process in an intuitive and easy-to-implement manner.
The Solution
After the testing process was complete, ARACON Consulting chose Pipedrive as their CRM without hesitation. Wolfgang Maurer, Partner of ARACON Consulting, highlighted that Pipedrive has a simple and intuitive interface that their employees would adopt quickly and accept easily. It was crucial for ARACON Consulting to sync Pipedrive with Google Contacts, and they eventually settled on PieSync to sync the two apps together. This integration took the pain out of contact management, allowing the team to stay focused on sales. PieSync works in the background, syncing contacts two-way and in real-time, ensuring access to the most up-to-date customer information regardless of location or who entered the data.
Operational Impact
  • ARACON Consulting has seen tremendous returns thanks to the combination of Pipedrive and PieSync.
  • The company has more recurring customers with higher turnover and margins.
  • PieSync helps save time spent on data entry by eliminating the need for import/export of contacts.

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