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Databricks > Case Studies > Arkadium's Transformation: From Traditional Gaming to Data-Driven Success
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Arkadium's Transformation: From Traditional Gaming to Data-Driven Success

Technology Category
  • Analytics & Modeling - Machine Learning
  • Application Infrastructure & Middleware - Database Management & Storage
Applicable Industries
  • Buildings
  • Construction & Infrastructure
Applicable Functions
  • Warehouse & Inventory Management
Use Cases
  • Experimentation Automation
  • Picking, Sorting & Positioning
The Challenge
Arkadium, a leading creator of online games for adults, faced significant challenges in storing and processing large amounts of unstructured and semi-structured data. The company's traditional SQL-based on-premises data warehouses were unable to keep up with the volume of data being processed, which was close to 500GB in just one pipeline. This data was crucial for analyzing user behavior and driving customer monetization, engagement, and retention. Additionally, the company's hyper-growth led to a data swamp with inconsistent data, as each team was independently storing its data in various locations. This was a major challenge for Arkadium, as they needed to unify all data for effective analysis and decision-making.
About The Customer
Arkadium is a leading creator of online games for adults, with a mission to create games that are inclusive, accessible, and age-appropriate. The company places players at the center of their decision-making process for every game they make. Arkadium has quickly become the No. 1 online gaming destination and community for players aged 35 and up, a demographic that represents 41% of all game players. From January 2019 to December 2021, Arkadium’s network grew by 164%, to over 15 million monthly players. To continue achieving this level of scale, Arkadium focuses on collecting data that will help drive increased user retention and grow their efforts with customer monetization and engagement.
The Solution
Arkadium turned to the Databricks Lakehouse Platform to overcome their data challenges. This platform provided the flexibility in cluster capacity and storage space that Arkadium needed, making ad hoc hypothesis checking and pattern finding easier and faster. The company migrated from a traditional on-prem SQL data warehouse to a new solution with Databricks Lakehouse as the foundation. This modernization led to more data reliability, faster performance, and reduced costs. Arkadium leveraged Delta Lake for its open format storage layer, Databricks SQL to connect to Power BI for fast execution of queries and dashboards, and Databricks Repos for improved experimentation and A/B testing. This comprehensive solution allowed Arkadium to unify their data, making data set creation faster and simpler.
Operational Impact
  • The implementation of the Databricks Lakehouse Platform has had a transformative impact on Arkadium's operations. The company has been able to evolve its data stack, creating a single source of truth for its data and significantly improving its ability to analyze user behavior and drive customer monetization, engagement, and retention. The platform has also enabled faster and more efficient data set creation, reducing the time required for daily data ingestion from 5 hours to just 10-20 minutes. This has had a positive impact on Arkadium's total cost of ownership. Furthermore, the use of Databricks Repos has significantly improved the company's experimentation and A/B testing capabilities, leading to a 40% increase in developer productivity and enabling Arkadium to go to market more efficiently.
Quantitative Benefit
  • Arkadium's network grew by 164%, to over 15 million monthly players.
  • Data set creation time reduced from 5 hours to 10-20 minutes.
  • IT infrastructure costs reduced by over 30%.

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