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Onfleet > Case Studies > Asian Veggies Streamlines Delivery Operations with Onfleet Software
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Asian Veggies Streamlines Delivery Operations with Onfleet Software

Technology Category
  • Networks & Connectivity - Gateways
Applicable Industries
  • Transportation
Applicable Functions
  • Logistics & Transportation
Use Cases
  • Last Mile Delivery
  • Vehicle Telematics
The Challenge
Asian Veggies, a next-day grocery delivery service launched in April 2020, faced a significant challenge in managing its rapidly growing delivery operations. The company was created as an ecommerce offshoot of Fresh Goods Trading, a wholesaler whose demand had dwindled due to the closure of restaurants and supermarkets at the start of the pandemic. Asian Veggies aimed to boost produce sales and provide city dwellers in NYC, New Jersey, and Long Island with delivery access to Asian specialty products. However, within a month of operation, the company realized the need for a quicker and easier way to route its multiplying deliveries. The existing process involved uploading a spreadsheet of addresses to a free software service, plotting the addresses on a map, and manually mapping out routes for drivers. This process was straightforward but time-consuming, taking up to 1.5 hours per day. Asian Veggies sought to simplify routing management, optimize routes based on traffic and ease, divide the delivery workload fairly among drivers, and facilitate easy communication between drivers and customers.
About The Customer
Asian Veggies is a next-day grocery delivery service that was launched in April 2020. The company provides Asian specialty products to customers across NYC, parts of New Jersey, and Long Island. Asian Veggies was created as an ecommerce offshoot of Fresh Goods Trading, a wholesaler whose business was affected by the closure of restaurants and supermarkets due to the pandemic. The company was established with the aim of boosting produce sales and providing city dwellers with easy access to specialty products that are not easily sourced outside of ethnic markets. Within a month of operation, Asian Veggies experienced a rapid increase in deliveries, leading to the need for a more efficient route management system.
The Solution
To address its delivery challenges, Asian Veggies implemented Onfleet delivery management software in May 2020. The software was chosen after researching various routing software and delivery tool options. Onfleet offered a comprehensive solution to the problems Asian Veggies was facing since its launch. The software streamlined the process of route management, reducing the time spent on this task significantly. It also provided features that allowed for route optimization based on traffic and ease of route. Onfleet also facilitated fair division of delivery workload among drivers and enabled easy communication with customers. The software's customizable, automated texts feature was particularly beneficial, providing customers with driver location and estimated time of arrival (ETA), which was especially useful for planning frozen deliveries.
Operational Impact
  • The implementation of Onfleet delivery management software significantly improved the operational efficiency of Asian Veggies. The software not only saved time but also enhanced the customer experience. The automated texts feature of Onfleet, which provides customers with the driver's location and ETA, proved to be particularly beneficial. This feature helped customers plan accordingly, especially when they were expecting frozen deliveries. The software also facilitated fair workload distribution among drivers and made it easier for them to communicate with customers. Overall, Onfleet helped Asian Veggies streamline its delivery operations and improve customer satisfaction.
Quantitative Benefit
  • Asian Veggies cut route management time by 83% with Onfleet software.
  • The time spent on route management reduced from 1.5 hours per day to just 15 minutes.

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