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Aptean > Case Studies > ASK Chemicals' Digital Transformation: Cloud-Based ERP at the Core
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ASK Chemicals' Digital Transformation: Cloud-Based ERP at the Core

Technology Category
  • Infrastructure as a Service (IaaS) - Cloud Databases
  • Sensors - Chemical Sensors
Applicable Industries
  • Apparel
  • Chemicals
Applicable Functions
  • Process Manufacturing
  • Product Research & Development
Use Cases
  • Cybersecurity
  • Intrusion Detection Systems
Services
  • Cloud Planning, Design & Implementation Services
  • Cybersecurity Services
The Challenge
ASK Chemicals, a leading global supplier of phenolic resins, faced significant challenges due to its outdated and fragmented data management system. The company, with over 2,000 employees worldwide and 18 production facilities, was struggling to merge data from different facilities located in various countries. Each facility had a mix of on-premise installations and best-of-breed software, which made it difficult to create a unified global operational base. The leadership team identified several issues, including poor performance, lack of scalability leading to higher costs, suboptimal cybersecurity, delayed response times, and other platform limitations that hindered innovation efforts. The company needed a solution that would not only address these challenges but also lay the foundation for a new digital business model.
About The Customer
ASK Chemicals is a leading global supplier of phenolic resins for the foundry and industrial markets. The company serves a broad and diverse array of clients around the world. Headquartered in Dusseldorf, Germany, ASK Chemicals has a significant global presence with more than 2,000 employees worldwide and 18 production facilities. The company was founded in 1917 by Werner G. Smith in Cleveland, Ohio, and has grown over time both organically and through mergers and acquisitions. In 2022, the company reported a turnover of approximately €840 million.
The Solution
To address these challenges, ASK Chemicals' CIO, Christian Dusek, led an initiative to define a new cloud-first strategy. The company decided to implement a cloud-based ERP technology from Aptean as the core of its new digital business model. The solution was chosen for its ability to drive innovation, improve efficiency, enhance customer experience, and minimize total cost of ownership. The cloud-based ERP solution also offered flexible remote accessibility, eliminated customizations, and leveraged embedded functionalities to their full potential. In addition, ASK Chemicals prioritized using Aptean’s cloud-based ERP solution to harmonize their global data and create a central repository for the entire organization. The company also focused on engaging with analytics and leveraging the robust Business Intelligence (BI) features of the software.
Operational Impact
  • The implementation of the cloud-based ERP solution from Aptean has brought significant operational benefits to ASK Chemicals. The company has achieved best-in-class scalability, which is crucial for a business with a global footprint. The solution has also improved customer service by eliminating latency issues, which were a significant challenge with the previous system. The new system has also strengthened the company's cybersecurity, providing a more secure environment for data management and operations. The user experience has also been significantly improved, which is crucial for employee productivity and satisfaction. Furthermore, the company has established a new security operations center in Tallinn, Estonia, as part of its transformation, indicating a commitment to maintaining strong security measures.
Quantitative Benefit
  • 20 to 30% reduction in computing costs realized by ASK Chemicals thanks to cloud ERP implementation
  • Improved customer service and elimination of latency issues
  • Enhanced cybersecurity and reliably excellent user experience

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