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Case Studies > AstraZeneca Implements Veeva CRM for Enhanced Functionality and Cost Savings

AstraZeneca Implements Veeva CRM for Enhanced Functionality and Cost Savings

Technology Category
  • Infrastructure as a Service (IaaS) - Cloud Computing
  • Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
  • Pharmaceuticals
Applicable Functions
  • Business Operation
  • Sales & Marketing
Use Cases
  • Predictive Maintenance
  • Remote Asset Management
  • Supply Chain Visibility
Services
  • Cloud Planning, Design & Implementation Services
  • System Integration
The Challenge
AstraZeneca's Medical Affairs team was initially satisfied with its custom-built, on-premise, .Net CRM system. However, over time, the system's functional limitations, high maintenance requirements, and escalating costs became increasingly problematic. The team needed a more robust system with enhanced reporting, planning, and management functionality. The new system also needed to facilitate collaboration with other AstraZeneca teams, partners, and external resources. Furthermore, the new system had to demonstrate its ability to decrease system maintenance effort and cost, increase system flexibility and usability, reduce the time required to make changes, increase scalability, ease system collaboration with partners, improve user productivity and performance, integrate easily with external data sources, and improve reporting efficiency.
About The Customer
AstraZeneca is a global, innovation-driven biopharmaceutical business that primarily focuses on the discovery, development, and commercialization of prescription medicines. The company is a leader in several medical fields, including gastrointestinal, cardiovascular, neuroscience, respiratory and inflammation, oncology, and infectious disease medicines. In 2009, AstraZeneca generated global revenues of $32.8 billion. In the United States, AstraZeneca is a $14.8 billion healthcare business.
The Solution
AstraZeneca conducted an extensive vendor analysis, evaluating both on-premise and SaaS options. After a five-month review process involving a committee of managers, users, and technology staff, AstraZeneca selected Veeva CRM. The implementation of Veeva CRM took less than three months and was completed on time and under budget. The new system has proven to be extremely intuitive and easy to use, with users requiring only one online training session. Veeva CRM allows AstraZeneca to make changes as often as needed, and the company also benefits from Veeva’s nonstop innovation with transparent system upgrades that are automatically delivered every 120 days.
Operational Impact
  • Veeva CRM met all of AstraZeneca’s system criteria, providing richer reporting, planning, and management functionality.
  • The system has proven to be extremely intuitive and easy to use, with users requiring only one online training session.
  • Veeva CRM allows AstraZeneca to make changes as often as needed, significantly reducing the time required to make changes.
Quantitative Benefit
  • Estimated return on investment of 29%
  • Annual cost saving of 30%
  • Increased reporting efficiency by 89%

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