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Austin Lawrence: Harnessing Low-Code iPaaS for System Integration
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Software
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Predictive Replenishment
- Process Control & Optimization
Services
- System Integration
The Challenge
Austin Lawrence, a growth marketing firm, was using Zapier to implement clients' integration requests. This included using Zapier's email parser to enable emails to be routed into a system. However, issues arose when they began to receive more complex integration requests. It was evident that Zapier, despite its strengths, was not going to meet their requirements for particular integrations. Part of their engagement with one of their clients was to help them to implement subscription billing. Which was a change of business strategy for this client.
About The Customer
Austin Lawrence is a growth marketing firm that specializes in helping software as a service companies to accelerate both their revenue growth and customer retention. They look at sales, marketing, and customer success in a holistic way, working with clients to advance their objectives of gaining new clients, and maximizing the customer lifetime value as a result of that sales activity, with the aid of system integration. Ken Lempit is the President of Austin Lawrence and guides their clients through strategic advice, goal setting, and helping them set their own path to success. Kelly Burke works alongside Ken as a Manager of Digital Marketing and Sales Enablement. When Cyclr was first used it was Kelly who led the efforts to set up the integrations in Cyclr for their clients.
The Solution
Austin Lawrence brought Cyclr to their client because they wanted to take advantage of workflow process improvement. If a sales representative could close a deal in HubSpot, they could initiate the subscription in Chargify. With its low-code interface to create advanced integrations, Cyclr allowed them to leverage Chargify's connectivity with a host of SaaS applications available in the Cyclr connector library. Through integrating both billing and sales systems their client saw a dramatic reduction in the workload of the sales representatives, taking time out of the sales process by focusing on key automations. As the project's scope grew Austin Lawrence found that the cost of developing additional endpoints to meet their needs was reasonable.
Operational Impact
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