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Adverity > Case Studies > Automated Data Integration for the Online Retail Industry: Supporting Fashionette to Realize Their Data-Driven Goals
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Automated Data Integration for the Online Retail Industry: Supporting Fashionette to Realize Their Data-Driven Goals

Technology Category
  • Analytics & Modeling - Real Time Analytics
  • Application Infrastructure & Middleware - Data Exchange & Integration
  • Application Infrastructure & Middleware - Data Visualization
Applicable Industries
  • E-Commerce
  • Retail
Applicable Functions
  • Business Operation
  • Sales & Marketing
Use Cases
  • Demand Planning & Forecasting
  • Retail Store Automation
  • Supply Chain Visibility
Services
  • Data Science Services
  • System Integration
The Challenge
Fashionette, a German ecommerce company specializing in designer handbags, aimed to become a digital pioneer in its core markets. The management team envisioned smart data as the driving force behind this ambition to accelerate decision making, as well as further growth and innovation. The marketing strategy needed a highly sophisticated tool to truly realize such an ambitious goal. For its data-driven daily business, the marketing team needed to integrate over 40 different data sources. To paint a holistic picture of all advertising activities and to analyze their ROI, it was necessary to connect data from all these marketing tools within one system. Combining such data with sales and logistics KPIs was essential for the management team to continue to make the right decisions and lead the company in the right direction.
About The Customer
Fashionette is a young German ecommerce company, which sells designer handbags through its online shop. The company was founded in 2008 and has overseen impressive growth since its founding. Fashionette has established itself as the largest online retailer specializing in selling designer bags in German-speaking markets. The company achieved its position as a market leader by offering a broad product range curated by fashion experts, as well as implementing eyecatching marketing activities - ranging from influencer marketing to more classical forms of online and offline advertising. Moreover, Fashionette’s corporate philosophy ensures that customer satisfaction remains at the very top of its priorities.
The Solution
The collaboration between Fashionette and Adverity started in 2018 after project leaders decided to invest in a modernized IT infrastructure and a dedicated marketing data warehouse. This has allowed the team at Fashionette to visualize their data in individual dashboards that have been tailor-made according to specific user groups and hierarchies - from operational staff to the management board. After implementing these new tools, significant changes were made to the workflows in many departments: instead of logging into different tools, downloading reports and copy- pasting the numbers into sheets, the relevant data was literally waiting for its users in the dashboards, without anyone having to take care of it. Daily reports are automatically updated and sent to each stakeholder, where the most important KPIs are displayed visually and connected to other data streams to deliver quick and meaningful insights.
Operational Impact
  • Reliable reporting of business KPIs thanks to coherent and complete datasets
  • Fast data-driven decisions throughout the entire organization
  • Huge efficiency gains and reduced demands on IT and marketing with professional data management
Quantitative Benefit
  • Automated real-time data integration from all sources reduces time spent generating marketing reports by 90%

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