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Awarded “Top Workplaces” 6 Years, Nelbud Uses AI to Continue Success
Technology Category
- Analytics & Modeling - Predictive Analytics
Applicable Industries
- Professional Service
Applicable Functions
- Business Operation
- Human Resources
Use Cases
- Predictive Replenishment
- Remote Collaboration
Services
- Software Design & Engineering Services
- System Integration
The Challenge
Crafton and his team have never had people lining up outside the door to apply for their jobs. The work conditions make it difficult to find candidates to fill positions in Nelbud’s rapidly expanding team. After employees start, a frequent sentiment Nelbud hears is “we love the company, but the job is okay.” Candidates often agreed to job conditions when screened by recruiters over the phone, but when it came time to interview, the majority never showed up. On average, Nelbud recruiters would spend 5 to 7 hours a week scheduling interviews, but experienced an estimated 90% interview no-show rate. Today, with help from Olivia, Crafton estimates show rates have improved by 50%. Before Olivia, Nelbud’s recruitment process took more than a week to complete. It was delayed by back and forth communication with hiring managers, leaving voicemails, and checking calendars, only to find that the candidate was no longer available. Due to Olivia’s mobile and auto-scheduling abilities, they cut down that time to just 72 hours, allowing managers to focus on more valuable work.
About The Customer
Nelbud Services Group is the largest exhaust hood cleaning, fire protection, and grease cleaning enterprise in the United States. The organization’s “employee first, customer second” mindset separates them from their competition and has led to their ranking as a “Top Place to Work” for six out of the last seven years. The jobs of Nelbud’s technicians are hard and dirty work, so finding candidates to fill those positions is difficult. Yet, for the last two years, Nelbud has been diligent in finding the right people for the right jobs as they’ve grown from 200 to 350 employees. With aggressive national expansion plans, Nelbud’s commitment to finding the right talent will be critical as they grow their business reach beyond their current eastern footprint.
The Solution
The “Google of hood cleaning,” as referred to by CEO, Michael Crafton, Nelbud has a reputation as an industry leader that embraces change and technology. Yet, members of the team were skeptical of adopting AI. That hesitance shifted once the Nelbud team met their new AI assistant, Olivia, and learned how her assistive intelligence aligned with Nelbud’s culture. Olivia, who they believe represents their values of embracing change, doing good, and putting the employee first, turned out to be the perfect mix of Nelbud’s commitment to employees and innovation. Since implementation, the company has been able to move recruiting coordinators away from administrative tasks and into newly created HR business partner roles, providing greater value and support to Nelbud employees. As a result, Olivia’s implementation not only resulted in a lower turnover rate due to improvements in candidate experience, but also thanks to recruiters ability to better support onboarding and retention efforts.
Operational Impact
Quantitative Benefit
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