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Azuga > Case Studies > Azuga Fleet Customer Success Story - Sietsema Farms
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Azuga Fleet Customer Success Story - Sietsema Farms

Applicable Industries
  • Agriculture
Applicable Functions
  • Logistics & Transportation
Use Cases
  • Driver Performance Monitoring
  • Fleet Management
Services
  • System Integration
The Challenge
Sietsema Farms was in search of a modern fleet telematics solution that could seamlessly integrate with their existing software and hardware. The farm was also facing challenges in reducing incidents of hard braking and speeding among its fleet drivers. Additionally, they were dealing with issues of time card abuse, which was affecting their operational efficiency and productivity.
About The Customer
Sietsema Farms is a family-owned network of farms based in Allendale, Michigan. The business has been dedicated to animal welfare, environmental conservation, and superior products for over 75 years. The farm was awarded Azuga’s Q4’16 “Top Fleet” award, demonstrating their commitment to efficient and effective fleet management. The farm operates a fleet of vehicles for various purposes, including feed deliveries and transportation between different farm locations.
The Solution
Sietsema Farms implemented Azuga’s fleet tracking solution to monitor drivers’ day-to-day behaviors, such as hard braking, sudden acceleration, speeding, and hard cornering. The solution also provided insights into fueling events, idling events, entry/exit into geofences, speeding start/end times, and more. This comprehensive tracking allowed the farm to have a better understanding of their fleet operations and driver behaviors. Additionally, Sietsema Farms introduced a driver rewards program that features complete driver transparency, comprehensive driver scorecards, and rewards for top drivers. This program aimed to incentivize safe and efficient driving behaviors among the fleet drivers.
Operational Impact
  • With real-time information from Azuga about feed deliveries and routes between farms, Sietsema operations became smooth and efficient, even during bad Michigan winters.
  • Farm dispatchers could monitor activities, stop times and locations to create more accurate driver timesheets, decreasing time card abuse.
  • Azuga’s accurate, transparent, rewards-driven approach made coaching conversations — and recognizing safe driving — much easier.
Quantitative Benefit
  • Sietsema Farms realized significant decreases in speeding and hard braking in just 6 months.

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