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Badoo Quickens the Pulse with Big Data Insight from Actian Vectorwise
Technology Category
- Analytics & Modeling - Big Data Analytics
Applicable Industries
- Telecommunications
Applicable Functions
- Sales & Marketing
Use Cases
- Predictive Quality Analytics
Services
- Data Science Services
The Challenge
Badoo, a global networking site, was facing challenges in understanding the effectiveness of their marketing campaigns and assessing the impact of their reach. They were using a hard-coded, custom-built analytics solution that was limited in functionality and could not provide the level of detail needed by the marketing and finance teams. The previous solution lacked the ability to perform detailed analytics and could not provide actionable insights based on events occurring among their user base.
About The Customer
Badoo is the world’s largest and fastest growing social network for meeting new people. Headquartered in London, UK, Badoo has more than 150 million members in 180 countries and is available in 40 languages. The company's mission is to provide the world’s easiest, fastest, and most fun way for people to meet each other locally and globally. Badoo's marketing team wanted to understand if their campaigns were targeting the right audience and assess the effectiveness of their reach and impact swiftly.
The Solution
Badoo selected Actian’s analytic database engine, Vectorwise, to boost the speed and performance of analysing the effectiveness of marketing and online activity. With Vectorwise, Badoo can move from just top-level reporting and drill down into the underlying detail very quickly. It provides Badoo with the freedom to ask any question of the data and get the answers back in seconds. With Actian’s turbo-charged Vectorwise technology, Badoo now has access to fast actionable BI that empowers internal business managers such as the finance department to respond immediately and to support business planning.
Operational Impact
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