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CDNetworks > Case Studies > Bally Interactive Improves Game Download Times by 300% - 500% with CDNetworks
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Bally Interactive Improves Game Download Times by 300% - 500% with CDNetworks

Applicable Functions
  • Business Operation
  • Sales & Marketing
Use Cases
  • Cybersecurity
Services
  • Cloud Planning, Design & Implementation Services
  • System Integration
The Challenge
Bally Interactive, a division of Bally Technologies, began serving online casinos with downloadable games but faced major cost and user experience challenges. Serving both dynamic and static content from a single data center location in Gibraltar, bandwidth pricing and performance challenges increased as player counts grew. With players originating from Europe, nearly every game-play request came from an international location. The company had to overcome performance and pricing issues immediately. Gibraltar’s extremely expensive bandwidth and the inconsistent application and download performance from the local data center meant they had to act fast or lose their fast-growing audience. Complicating matters further, many of Bally Interactive’s gamers request downloads from local Internet connections, which vary greatly in performance throughout Europe.
About The Customer
Bally Interactive is a division of Bally Technologies, a company that has been providing high-quality technology and systems to the global gaming industry for more than eight decades. Bally Interactive is based in Gibraltar and encompasses the company’s mobile, Internet, and social initiatives, complementing its traditional games and systems business lines. Through Bally Interactive and its iGaming Platform, Bally Technologies offers casino operators the ability to augment their land-based casino gaming with mobile and online play-for-free and wager-based games.
The Solution
Bally Interactive sought a CDN service provider with infrastructure in numerous international locations to achieve optimal gaming performance for its global client base. The company evaluated several CDNs, running performance tests across multiple regions. In the end, Bally Interactive selected CDNetworks to speed its interactive games, dynamic applications and platform downloads as well as its SSL-based environment. After just a week of serving game downloads, SSL and other dynamic applications over CDNetworks’ global, cloud-based PoPs, Bally Interactive realized they had made the right choice.
Operational Impact
  • Bally Interactive saw game download times improve drastically. Large-file games that had been taking three to five minutes to download are now ready for play after less than one minute, reducing game abandonment and growing the user base.
  • The company also benefitted from a major drop in bandwidth usage. Bally Interactive’s bandwidth cost savings have proven to hold steady at 90 percent, virtually eliminating a major cost element of online gaming.
  • In more recent performance measurements, Bally Interactive has seen simultaneous user counts grow without any reduction in performance. The company now routinely serves upwards of 500 simultaneous game downloads.
Quantitative Benefit
  • Improved interactive game download performance by 300% - 500%
  • Reduced bandwidth costs by more than 90%
  • Routinely deliver 500 simultaneous downloads of full-featured games

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