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Case Studies > Barilla Handles Company Growth with BluJay’s Logistics as a Service Solution

Barilla Handles Company Growth with BluJay’s Logistics as a Service Solution

Technology Category
  • Analytics & Modeling - Real Time Analytics
  • Functional Applications - Transportation Management Systems (TMS)
Applicable Industries
  • Food & Beverage
  • Retail
Applicable Functions
  • Business Operation
  • Logistics & Transportation
Use Cases
  • Fleet Management
  • Predictive Maintenance
  • Supply Chain Visibility
Services
  • Cloud Planning, Design & Implementation Services
  • System Integration
The Challenge
With a growing business, Barilla realized the current transportation management structure was unable to scale and support the pace of growth. They also recognized that their resources were not adequate enough to support future growth, and they needed to gain better control of transportation expenses and delivery service. The optimal solution for Barilla was an outsourced managed transportation service option, using TMS technology to help scale the business, lower overall costs, and improve visibility. Barilla established a list of goals for the transportation system and services: Gain centralized control of transportation, Increase visibility into shipments, Enhance real-time reporting, Improve scalability for growth, Lower transportation costs.
About The Customer
Barilla is known worldwide for its family brand of authentic pasta, bakery, and sauce products. Barilla Americas is a manufacturer of pasta and pasta sauce products for the retail and food service channels. The company operates state-of-the-art pasta manufacturing facilities in Ames, Iowa, and Avon, New York. They also import select products directly from Barilla, Italy. In order to meet fluctuating demands, the Barilla Americas businesses support their manufacturing with outside manufacturing (co-packers). This is all supported by a regionalized Distribution Center Network, which is designed to ensure a high level of service to customers.
The Solution
Today Barilla utilizes BluJay Solutions’ Logistics as a Service in combination with BluJay’s Transportation Management to centralize planning, gain control of expenses, and improve productivity. With BluJay’s Logistics as a Service, Barilla is able to leverage transportation expertise to standardize transaction processes and implement recognized best practices. BluJay’s Logistics as a Service enables scalable solutions, real-time visibility, and accurate cost information to ensure that transportation is a positive influence on the service experience for Barilla’s customers. With BluJay‘s Logistics as a Service, Barilla has improved carrier performance through more active carrier management, which is supported by structured performance reporting. In addition, Logistics as a Service utilizes a best practice freight pre-audit and payment process, which increases billing accuracy and reduces the resources required. All shipment data is then captured within BluJay’s Transportation Management with real-time visibility, so the LaaS team can effectively monitor shipments and service.
Operational Impact
  • Centralized control of transportation with minimal in-house resources.
  • Daily transportation management and administration are outsourced to BluJay Solutions.
  • Improved carrier performance through more active carrier management.
Quantitative Benefit
  • Absorbed a 38% increase in loads planned over the last five years with no additional headcount.
  • Attained 60 percent 'no-touch' tender using advanced technology.
  • Achieved better planning, execution, and operational efficiencies.

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