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Baseline Telematics and Industrielle Alliance use IoT to improve driver safety
Technology Category
- Analytics & Modeling - Predictive Analytics
- Functional Applications - Fleet Management Systems (FMS)
- Networks & Connectivity - Cellular
Applicable Industries
- Automotive
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Driver Performance Monitoring
- Fleet Management
- Vehicle Telematics
Services
- Data Science Services
- Software Design & Engineering Services
- System Integration
The Challenge
The car insurance industry has traditionally relied on proxy-based risk assessment models and historical data to calculate premiums. However, with the advent of telematics technologies and smart tracking devices, companies like Industrielle Alliance are shifting to usage-based insurance (UBI) models. The challenge was to transform the way car insurance is priced and sold, and to design innovative programs that improve driver safety. Specifically, Industrielle Alliance aimed to target young drivers aged 16 to 24, who are statistically more prone to accidents. The goal was to reduce the number of accidents and save lives by improving driving behavior through real-time monitoring and feedback.
About The Customer
Industrielle Alliance is a Quebec-based insurance company that has partnered with Baseline Telematics to revolutionize the car insurance industry. They are focused on moving from traditional proxy-based risk assessment models to usage-based insurance (UBI) models. Their target audience includes young drivers aged 16 to 24, who are statistically more prone to accidents. Industrielle Alliance aims to improve driver safety and reduce insurance premiums through innovative programs like Mobiliz, which uses telematics technologies and smart tracking devices. The company has seen significant demand for their services and has become a thought leader in the insurance industry.
The Solution
Baseline Telematics played a crucial role in the success of the Mobiliz program by providing the necessary telematics solutions. They utilized Control Center and the BaseDrive mobile application to transform raw telematics data into actionable risk information. This data was then used to calculate premium models for the insurance industry. The BaseBit device installed in cars collected information about driver behavior and driving patterns, which could be viewed in real-time via a private portal or through weekly email updates. This real-time feedback helped young drivers improve their driving behavior, thereby reducing accidents and insurance premiums. Additionally, Control Center allowed Baseline to automate various aspects of their business, enabling them to scale and support new customers efficiently. The platform also helped in optimizing the management of BaseBit devices on different rate plans, thereby controlling costs and optimizing revenue.
Operational Impact
Quantitative Benefit
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