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Basler Versicherungen Expands Its Use of WebFOCUS
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - Data Exchange & Integration
- Application Infrastructure & Middleware - Database Management & Storage
Applicable Industries
- Finance & Insurance
Applicable Functions
- Sales & Marketing
Use Cases
- Predictive Quality Analytics
Services
- Software Design & Engineering Services
- System Integration
The Challenge
Basler Versicherungen, a leading Swiss insurance provider, faced several operational challenges. Among them was limited visibility into the performance of the more than 650 brokers who sell its insurance products and drive more than 30 percent of the company’s revenue. Basler’s staff also lacked a complete view of customer activity, which hindered service delivery and prevented them from identifying cross-selling opportunities. The company needed to improve access to vital and timely information contained in its corporate systems. Before these new applications were introduced, employees were struggling to get the information they needed to perform their jobs more efficiently. They were forced to manually gather data from seven or more back-end systems, and then consolidate that information into Excel spreadsheets, where they could conduct further manipulation and analysis.
About The Customer
Basler Versicherungen is the Swiss subsidiary of the Baloise Group, a financial services firm that specializes in insurance, pension, and banking services. Basler Versicherungen, Baloise’s largest unit with a business volume totaling CHF 4,108.2 million, passed the four billion mark for the first time. The Swiss unit is currently one of the leading commercial and personal insurance providers in Switzerland and serves a client base that includes private individuals, small and mid-sized companies, and select industrial firms. It sells its life, auto, and other insurance products through its own sales force, as well as through a small network of third-party sales partners. The company employs more than 3,500 professionals.
The Solution
Basler Versicherungen deployed strategic reporting and analysis applications to support key business functions, such as sales, policy management, customer service, time and attendance, and corporate management. The company leverages 80 distinct applications, all built on the WebFOCUS business intelligence (BI) platform, helping Basler to achieve full transparency into the organization and enabling it to efficiently run all facets of its business. For example, a comprehensive broker cockpit facilitates comprehensive performance visibility and management across the entire landscape of third-party sales partners, while renewal reports help Basler’s own sales forces to better initiate and track policy renewals. Account managers can also provide better service and identify cross-selling opportunities more rapidly by obtaining a 360-degree view of each customer. Additionally, more than 3,500 employees can more effectively log and manage their time. The company’s IT team, more than 150 members strong, is also more productive with the help of WebFOCUS Developer Studio. Its user-friendly, drag-and-drop interface is far more efficient than previous development methods and helps the department to accelerate the roll out of the new reporting application to end users.
Operational Impact
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