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Logicbroker > Case Studies > BBQGuys Enhances Efficiency and Vendor Onboarding with Logicbroker
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BBQGuys Enhances Efficiency and Vendor Onboarding with Logicbroker

Technology Category
  • Functional Applications - Inventory Management Systems
  • Networks & Connectivity - 5G
Applicable Industries
  • Marine & Shipping
  • Transportation
Applicable Functions
  • Logistics & Transportation
  • Maintenance
Use Cases
  • Inventory Management
  • Picking, Sorting & Positioning
Services
  • System Integration
The Challenge
BBQGuys, a leading provider of grilling and outdoor living products, had developed an internal drop ship program to connect vendors with customers as eCommerce became increasingly prevalent. However, this in-house effort led to a need for repetitive, manual documentation and vendor onboarding processes. The lack of communication, compliance insights, and readily available documentation resulted in high maintenance costs for their drop ship program. The executive team, along with representatives from seven internal departments, identified the need for an automated drop ship program that would reduce manhours, offer flexible integrations with vendors, and increase documentation visibility.
About The Customer
BBQGuys is a trusted name in the grilling and outdoor living industry, offering a wide range of premium grills, BBQ smokers, and backyard essentials. Over the past 20 years, they have developed a reputation for providing the largest selection of these products. As eCommerce became more prominent, BBQGuys developed an internal drop ship program to connect vendors with their valued customers, offering grilling tips, recipes, and backyard advice through their website. However, the manual nature of this program led to high maintenance costs and a lack of communication and documentation visibility.
The Solution
BBQGuys partnered with Logicbroker, a provider of scalable eCommerce solutions, to automate their drop ship program. Logicbroker's cloud-based API and portal now serve as the central hub for inventory, orders, and pricing communications with BBQGuys' vendors. The onboarding of vendors is handled by Logicbroker, allowing the BBQGuys product team to focus on sourcing new products and vendors. Logicbroker's flexible connection integrations, which can connect with all communication and file types, were a key factor in BBQGuys' decision to partner with them. Logicbroker also assists BBQGuys in connecting with 3PLs and other logistics organizations.
Operational Impact
  • Since partnering with Logicbroker, BBQGuys has been able to onboard over 600 vendors into their ecosystem. The onboarding process is now handled by Logicbroker, allowing BBQGuys to enhance their own internal processes. The simplified communication, documentation, and compliance process for vendors has resulted in tangible year-on-year returns, with real-time updates on inventory, shipping, and order updates. BBQGuys has seen an increase in order volume, reduced cancellations, and faster shipping times, all managed through one automated system. This has allowed them to refocus on providing a total customer experience.
Quantitative Benefit
  • 41% increase in efficiency
  • Over 600 suppliers onboarded
  • New vendors are onboarded in under 15 days on average

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