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Google Cloud Platform > Case Studies > BBVA: Pioneering Digital Transformation and Cybersecurity in Finance
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BBVA: Pioneering Digital Transformation and Cybersecurity in Finance

Technology Category
  • Analytics & Modeling - Machine Learning
  • Infrastructure as a Service (IaaS) - Cloud Computing
Applicable Industries
  • Finance & Insurance
  • National Security & Defense
Applicable Functions
  • Product Research & Development
  • Sales & Marketing
Use Cases
  • Cybersecurity
  • Leasing Finance Automation
Services
  • Cloud Planning, Design & Implementation Services
  • Cybersecurity Services
The Challenge
BBVA, a leading bank in Spain, was facing the challenge of digital transformation in the highly regulated banking industry. The bank was under pressure to compete with digital-native fintech companies while maintaining the trust of its 78.9 million customers. The banking industry, being an attractive target for cybercriminals, had traditionally kept their IT infrastructures on-premises to maintain control over data security and privacy. However, BBVA recognized the need to embrace cloud computing to gain agility and anticipate future banking needs. The bank also aimed to reduce its carbon footprint and become an environmentally sustainable business. The challenge was to navigate this transformation while maintaining stringent data security and privacy standards.
About The Customer
BBVA is a leading bank in Spain with a strong leadership position. It serves 78.9 million customers and has been a Google Workspace customer since 2011. BBVA was the first bank in Europe to use Chronicle. With a history dating back to 1857, BBVA combines a strong tradition with a pioneering ambition to challenge the status quo of the financial sector. The bank aims to transform from a digital bank to a digital company, understanding both tech-savvy multichannel consumers and the importance of cybersecurity. BBVA is committed to putting its clients at the core of the business, using the best tools available, and taking its people on the transformation journey.
The Solution
BBVA partnered with Google Cloud in 2012 to transform into a digital company. The bank leveraged Google Cloud's products including BigQuery, Google Workspace, Google Meet, Gmail, App Engine, and Cloud SQL to enhance its technology and culture. The partnership enabled BBVA to compete with digital-native companies, deliver new products through digital-first channels, and better detect and respond to cybersecurity threats. Google Workspace proved invaluable during the pandemic, with Google Meet usage soaring by 1,800 percent as remote workers sought new ways to stay connected. BBVA also worked with Google Cloud's partners, Inetum and Accenture, to understand tech-savvy multichannel consumers and the importance of cybersecurity. The bank is now exploring Google Cloud’s artificial intelligence (AI) and machine learning (ML) capabilities to gain deeper insights and create new apps that better support customers’ overall financial wellness.
Operational Impact
  • BBVA's partnership with Google Cloud has resulted in significant operational benefits. The bank has been able to compete with digital-native companies and deliver new products through digital-first channels. The use of Google Workspace has enhanced the employee experience with productivity tools that create a better working environment. The bank has also been able to better protect against increasingly sophisticated cybersecurity threats. The collaboration and cloud migration have ingrained sustainability as a core competency for BBVA, reducing its carbon footprint by replacing legacy machines. The bank is now in the process of transforming from a digital bank to a digital company, understanding both tech-savvy multichannel consumers and the importance of cybersecurity.
Quantitative Benefit
  • Reduced speed-to-market from two years to nine months
  • Google Meet usage soared by 1,800 percent during the pandemic
  • Reduced customer costs by optimizing backend systems

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